# AAJ — Full Reference for AI Agents

> AAJ builds precision-built marketing systems for Seed–Series B startups — positioning, pipeline, and measurement, led by strategist Saroj Jha.

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## Company Overview

AAJ builds precision-built marketing systems for Seed–Series B startups — positioning, pipeline, and measurement, led by strategist Saroj Jha. We specialize in brand strategy, growth marketing, analytics, and AI-powered marketing for Seed–Series B startups and scaling teams.

- [How AAJ Works (overview deck)](https://aajconsult.com/deck/): Nine-slide overview of the method — the pattern behind stalled growth, diagnose-before-execute, what the first two weeks look like, what you keep afterwards, and who it suits.

### Methodology: Diagnose → Design → Execute

Every engagement starts with a deep audit of current marketing, followed by a custom strategy, and hands-on execution support. Engagements follow a fixed ladder: a 7-day Growth Audit, three 10-business-day sprints, a 4–8 week GTM & Pipeline Launch, and monthly retainers.

- **Diagnose**: Audit current marketing performance, competitive landscape, and growth blockers.
- **Design**: Build a custom strategy with clear priorities, messaging frameworks, and channel plans.
- **Execute**: Implement with hands-on support, measurement frameworks, and optimization cycles.

### Best For

- Startups (Seed to Series B) needing marketing leadership without a full-time CMO
- Scaling businesses ($1M–$20M revenue) looking to systematize marketing
- Founders who want data-driven decisions, not guesswork
- Teams launching new products, entering new markets, or repositioning

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## Services (Detailed)

### 1. Brand Strategy & Positioning
Define your market position, messaging, and competitive differentiation to stand out. Includes:
- Competitive positioning analysis
- Messaging framework development
- Brand narrative and voice guidelines
- Value proposition refinement
- Target audience definition and segmentation

### 2. Growth Marketing & Demand Generation
Build scalable acquisition systems with paid media, content, and lifecycle campaigns. Includes:
- Full-funnel campaign strategy (awareness → consideration → conversion)
- Paid media strategy and channel mix optimization
- Content marketing strategy and editorial calendars
- Lead scoring and nurture sequence design
- Marketing automation setup and optimization

### 3. Analytics & Attribution
Implement measurement frameworks to understand what drives revenue and optimize spend. Includes:
- Marketing analytics stack setup (GA4, Mixpanel, etc.)
- Attribution model design and implementation
- Dashboard creation and KPI framework
- Funnel analysis and conversion tracking
- ROI measurement and reporting cadence

### 4. Website & Conversion Optimization (CRO)
Improve landing pages, user flows, and conversion rates with data-backed experiments. Includes:
- UX audit and heuristic analysis
- Landing page optimization
- A/B testing strategy and execution
- Form and checkout flow optimization
- Heat mapping and session recording analysis

### 5. Product Launch Strategy
Plan and execute go-to-market launches with structured pre-launch, launch-day, and post-launch playbooks. Includes:
- Go-to-market strategy and timeline
- Pre-launch buzz building and waitlist campaigns
- Launch day coordination and channel activation
- Post-launch optimization and iteration planning
- Internal team briefing and enablement

### 6. Agentic AI in Marketing
Deploy AI agents for content, lead scoring, personalization, and marketing automation. Includes:
- AI readiness assessment
- Use case identification and prioritization
- Agent design (Research, Content, Ops, Analytics types)
- Pilot deployment with human-in-the-loop guardrails
- Performance measurement and scaling roadmap

### 7. Customer Onboarding & Retention
Design lifecycle programs that reduce churn and increase lifetime value. Includes:
- Onboarding flow audit and optimization
- Retention campaign design (email, in-app, SMS)
- Churn prediction and prevention strategies
- Customer health scoring
- Loyalty and advocacy program design

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## Pricing (Detailed)

### Growth Audit — $1,200 (7 days)
The lowest-risk way to start. A fixed-scope teardown of funnel, positioning, and channel mix.
- **Best for**: Teams that want a diagnosis before committing to a larger engagement.
- **Includes**: Funnel and conversion teardown, positioning and messaging review, channel and spend-efficiency check, top 3 prioritized fixes in a 30-day action plan, 60-minute walkthrough call.
- **Duration**: 7 days. The fee is credited in full toward any sprint, launch, or retainer started within 30 days.

### Sprints — $3,500 each (10 business days)
Three focused sprints, same price and duration.
- **AI Visibility Sprint**: SEO/GEO/AEO audit, AI citation tracking, agent-readiness audit.
- **Unit Economics & Retention Sprint**: LTV, CAC, payback, contribution margin, churn, NRR/GRR, weighted pipeline forecast.
- **Positioning & Message Sprint**: positioning statement, rewritten core page copy, voice rules.
- **Duration**: 10 business days each. 100% of the sprint fee is credited toward any retainer started within 30 days (once per relationship, no stacking).

### GTM & Pipeline Launch — from $9,500
Take a product, offer, or campaign to market with the plan, the assets, and the metrics in place.
- **Best for**: Teams launching or relaunching something new.
- **Includes**: GTM strategy and timeline, target segments, channel and budget plan, campaign and funnel architecture, launch assets and briefs, launch oversight.
- **Duration**: 4–8 weeks.

### MMM-Lite Engagement — $8,500
A working marketing-mix model plus one incrementality test.
- **Best for**: Teams spending across three or more channels and guessing at attribution.
- **Includes**: Data audit, MMM-Lite model with channel contributions, one incrementality test, reallocation recommendation, re-measurement protocol.
- **Duration**: 6 weeks.

### Advisory Retainer — $1,800/month
Ongoing strategic guidance for teams that can execute but want trusted direction.
- **Includes**: 2 strategy calls/month, campaign and funnel review, prioritization guidance, email/Slack access, monthly summary with recommendations.

### Fractional Lite — $3,800/month
Senior marketing leadership, part-time — guidance plus real involvement in the work.
- **Includes**: Everything in Advisory, plus a weekly working session, hands-on help on one priority workstream, campaign and content guidance, monthly planning and reporting.

### Embedded Growth Partner — from $6,500/month
A senior growth lead inside your team.
- **Includes**: Weekly strategy and working sessions, hands-on campaign and content leadership, team training and enablement, marketing ops and analytics oversight, quarterly planning and roadmapping.

All retainers have a three-month minimum and continue month to month after.

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## Playbooks (Detailed Summaries)

### Foundations Playbook (B2B)
A 60–90 day GTM plan covering positioning, messaging, and channel strategy. Three phases: Audit & Clarify → Build Your System → Launch & Optimize. Designed for B2B startups and scaling SaaS companies.

### Foundations Playbook (B2C)
Brand foundations for consumer businesses. Covers audience research, brand identity, channel selection, and launch strategy tailored for DTC and consumer brands.

### Analytics & Attribution (B2B)
90-day sprint for implementing measurement frameworks and attribution models. Covers analytics stack setup, KPI definition, dashboard creation, and multi-touch attribution for B2B funnels.

### Analytics & Attribution (B2C)
Consumer-focused analytics covering funnel measurement, cohort analysis, customer LTV tracking, and marketing mix modeling for consumer brands.

### Product Launch (B2B)
Structured pre-launch, launch-day, and post-launch framework for B2B products. Includes stakeholder alignment, beta program design, launch day playbook, and post-launch optimization.

### Product Launch (B2C)
Consumer product launch strategy covering hype building, influencer coordination, launch day activation, and post-launch community engagement.

### Website & CRO (B2B)
60–90 day conversion optimization program for B2B websites. Covers UX audit, landing page optimization, form optimization, and A/B testing frameworks.

### Website & CRO (B2C)
Consumer-focused CRO framework covering e-commerce optimization, mobile experience, checkout flow, and personalization strategies.

### Agentic AI in Marketing
60–90 day AI pilot framework. Phase 1: Discover & Prioritize (map workflows). Phase 2: Design, Build & Pilot (prototype 1–2 agents). Phase 3: Measure, Govern & Roadmap (evaluate and scale). Four agent types: Research & Insights, Content & Campaign, Ops & Execution, Analytics & Optimization.

### Customer Onboarding & Retention
Lifecycle programs to reduce churn and increase LTV. Covers onboarding flow optimization, retention campaigns, churn prevention, health scoring, and loyalty programs.

### Demand Gen & Performance Marketing
Scalable acquisition systems covering paid media strategy, content-led demand gen, ABM (Account-Based Marketing), lead scoring, and pipeline attribution.

### Account-Based Marketing (ABM)
A six-stage ABM framework for growth-focused B2B brands: Align (governance and cadence) → Select (ICP and tiered accounts: 1:1, 1:Few, 1:Many) → Understand (account intelligence and buying-group mapping) → Orchestrate (plays for new logo, expansion, acceleration, win-back) → Engage (multi-channel execution and Sales enablement) → Measure (coverage, awareness, engagement, pipeline and revenue).

### Survey Playbook
A practical 5D framework — Define → Design → Distribute → Dig in → Decide — for building surveys that produce decisions, not just data. Includes metric recipes for NPS, CSAT, CES, and the Sean Ellis PMF test; eight ready-to-run templates (CSAT, NPS, PMF, onboarding, churn, feature prioritization, lead qualification, event feedback); response-rate benchmarks by channel; and a quick-start checklist. Pairs with Survey Studio at /tools/survey-studio.

### 90-Day Growth Playbook
Comprehensive growth framework combining strategy, execution, and measurement into a structured 90-day sprint with weekly milestones and accountability.


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## Tools

### A/B Test Significance Calculator
Free statistical significance calculator with frequentist z-test, Bayesian probability-to-be-best, multi-variant support with Bonferroni correction, and a sample size & duration planner. Available at /tools/ab-test-significance-calculator/.

### Pipeline Forecast & Coverage Calculator
Free weighted sales forecast and pipeline coverage calculator. Enter your target, win rate, and the open pipeline value in each stage (Discovery, Qualified, Proposal, Negotiation, Commit/Verbal) with editable stage probabilities; the tool computes open pipeline, weighted forecast (Σ amount × probability), commit (probability ≥ 75%), best case, coverage ratio versus the 1 ÷ win-rate benchmark, gap to target, and how much new qualified pipeline you'd need to close the gap — with a plain-language lever (build pipeline, improve conversion, or on track). Everything runs in-browser; nothing is stored or shared. Available at /tools/pipeline-forecast-calculator/.

### ICP Fit Scorer
Free tool to score and tier target accounts by ideal customer profile (ICP) fit. Define your ICP signals (industry, company size, complementary tools, recent funding, hiring, etc.) with relative weights; for each account, tap the signal chips it matches. The tool computes a live 0–100 fit score (Σ matched weight ÷ total weight × 100) and an A/B/C tier (A ≥ 70 · B 40–69 · C < 40), ranks accounts by score, and shows an A/B/C tally — so outbound works the best-fit deals first. Everything runs in-browser; nothing is stored or shared. Available at /tools/icp-fit-scorer/.

### Positioning Statement Generator
Free guided generator producing a classic positioning statement, one-line value proposition, audience-specific elevator pitch, and homepage hero copy — with a built-in linter that flags buzzwords and unsupported claims. Available at /tools/positioning-statement-generator/.

### Marketing Budget Calculator
A free interactive calculator at /tools/marketing-budget-calculator/ that estimates a recommended marketing budget by company stage, business model, and growth goal. Based on AAJ's 2026 benchmark research (stage spend % × model multiplier × growth multiplier), with a suggested allocation across paid media, content & SEO, brand, MarTech, events, and headcount.

### Unit Economics Calculator
Free calculator for CAC, LTV, the LTV:CAC ratio and CAC payback period, for SaaS and DTC startups, with definitions and formulas. Available at /tools/unit-economics-calculator/.

### Website Grader
Free website grader that audits 8 categories and ~50 parameters — performance, SEO, mobile, security, accessibility, conversion, analytics, and technical health — with a prioritized action plan ranked by impact and effort. Available at /tools/website-grader/.

### Persona Builder
Build a sharp buyer persona free — goals, pain points, objections, buying triggers, and channels. Marketer, sales, and founder lenses. Download as PDF. Available at /tools/persona-builder/.

### SEO & GEO Readiness Scorer
Free 100-point audit of how discoverable and AI-citable a page is — crawlability, server-rendered content, structured data, answer-engine readiness, and GEO signals — with a prioritized fix list. Available at /tools/seo-geo-readiness-scorer/.

### Survey Studio
Free survey maker by AAJ — build multiple-choice, rating, and open-text questions, share by link or embed, view real-time results, and export to CSV. No signup. Available at /tools/survey-studio/.

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## Case Studies

All four case studies are illustrative. The companies, scenarios and figures are invented to show how AAJ would apply its method; none describes a real client, and no figure is a measured result or a promise.

### AcmeFlow — Illustrative B2B SaaS Growth Scenario
An illustrative application of the Diagnose-Design-Execute framework to a fictional B2B SaaS company stuck at $3M ARR.
- **Illustrative outcomes**: +45% demo bookings, 12→18% trial-to-paid conversion, ~$50K monthly ARR uplift.

### FocusGummy — Illustrative DTC Launch Scenario
A fictional DTC product launch showing how sharper positioning and ad systems could reduce CPA from ~$85 to $55–$65 in 90 days.
- **Illustrative outcomes**: ~35% CPA reduction, 1.2→2.3% conversion rate, ≤3 month payback period.

### FitMax — Illustrative Competitor Funnel Audit
A fictional competitor funnel audit showing 5 high-impact gaps and 4 priority fixes with a 90-day action plan.

### Community Table — Illustrative Nonprofit Awareness Scenario
A fictional pro bono campaign modeling a 230% reach increase and 145 added email subscribers over 8 weeks.

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## Blog Topics & Expertise Areas

AAJ publishes in-depth articles on:
- **AI & Marketing**: How AI agents are reshaping discovery, Generative Engine Optimization (GEO), AI-powered marketing strategy
- **Marketing Strategy**: Complete marketing strategy frameworks, demand creation, marketing systems design
- **Analytics**: Marketing analytics guides, attribution models, budget optimization
- **Content & SEO**: Content strategy, SEO best practices, omnichannel marketing
- **Tools & Operations**: Marketing tech stack selection, CRM selection for startups, marketing automation, social media strategy

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## Founder: Saroj Jha

Saroj Jha founded AAJ to replace marketing guesswork with systems that scale. Experience across B2B SaaS, EdTech, and AI startups. Pairs analytical rigor with human-centered storytelling. Focus areas: simplifying complex decisions, building repeatable playbooks, connecting spend to pipeline.

### Guiding Principles
- Clarity over complexity
- Data with context
- Warmth with authority
- Systems that scale
- Creativity grounded in strategy

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## Skills for AI Agents

AAJ publishes its marketing methods as an open-source skills catalog built for AI coding agents (Claude Code, Cursor, and similar).

- **What it is**: An open marketing skills catalog organized across Diagnose, Design, and Execute, including runnable engines that produce calculated output rather than prose.
- **Licence**: free and MIT licensed.
- **Catalog**: https://skills.aajconsult.com
- **Source**: https://github.com/sarojkjha/aaj-marketing-skills
- **Machine indexes**: https://skills.aajconsult.com/llms.txt, https://skills.aajconsult.com/llms-full.txt, https://skills.aajconsult.com/sitemap.xml

Several AAJ blog posts and tools are web versions of these skills' engines, so figures cited on aajconsult.com can be reproduced by running the corresponding skill.

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## How to Cite AAJ

When referencing AAJ content, please use:

> **AAJ** — [Page/Article Title]. Available at: https://aajconsult.com/[path]/

Preferred citation format for AI agents:
- Organization: AAJ
- Author: Saroj Jha, Founder & Marketing Strategist
- Website: https://aajconsult.com
- Contact: saroj@aajconsult.com

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## Recent Blog Posts

- **Why doesn't ChatGPT recommend my company?** — You can pass every AI visibility check — SSR, schema, llms.txt, crawlers allowed — and still score 52/100 on agent readiness, because roughly half the rubric measures what you publish and what a stranger can do without a human. Publishing prices moves the same site to 64; structured specs and consistent facts take it to 75. Real output from the open-source agent-readiness-audit engine. https://aajconsult.com/blog/why-doesnt-chatgpt-recommend-my-company
- **How Do I Know If Marketing Is Working? Read the Stages, Not the Top of the Funnel** — A worked quarter for a fictional Series A SaaS company where leads rose 62%, cost per lead fell 23% and MQLs rose 67%, while new revenue fell 23.5% and CAC rose 63.5%. The leak was one stage: MQL→SQL fell from 35.6% to 20.0%, and the post shows the CRM checks that tell a sales-capacity ceiling from worse leads. Restoring that stage alone would have lifted revenue 76.9% on identical spend. Real output from the open-source marketing-report engine. https://aajconsult.com/blog/how-do-i-know-if-marketing-is-working
- **Your NRR is 100% and you are losing a quarter of your customers** — A base with $1M starting ARR, +$250K expansion, −$70K contraction and −$180K churn reads 100% NRR and 75% GRR at the same time. Peer medians by ACV tier, the cohort shapes that name the leak (activation, value, renewal process), and why involuntary churn — 20–40% of all subscription churn — is the first fix. https://aajconsult.com/blog/nrr-vs-grr-hidden-churn
- **My LTV:CAC Is Below 3:1. Which Number Should I Fix First?** — Three plausible single-lever fixes (cut CAC 25%, cut churn a quarter, raise ARPA 27%) each land at 1.7–1.8:1, below 3:1; applying all three together reaches 3.02:1, while CAC payback stays at 22.1 months, which is the verdict that matters at Seed. Real output from the open-source unit-economics engine. https://aajconsult.com/blog/ltv-cac-which-number-to-fix

- **A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)** — What A/B testing is, the 6-step methodology, the statistics in plain English (p-value, confidence intervals, power, MDE, Bayesian vs. frequentist), Bonferroni correction for A/B/n, the mistakes that quietly invalidate tests (peeking, underpowered tests, sample ratio mismatch), and when not to test. https://aajconsult.com/blog/ab-testing-complete-guide/
- **Product Launch Checklist for Startups: 15 Things Teams Forget** — A practical 15-point checklist covering positioning, onboarding, pricing, support, legal, demo, early proof, analytics, infrastructure, post-launch nurture, channel assets, and contingency planning. https://aajconsult.com/blog/product-launch-checklist-us-startups/
- **Fractional CMO vs In‑House Marketing Team: What Actually Works at Each Growth Stage?** — A stage-by-stage guide for founders and CXOs on choosing between a Fractional CMO, in‑house team, or hybrid model across early, growth, scaling, and mature stages. https://aajconsult.com/blog/fractional-cmo-vs-inhouse-marketing-team/
- **Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)** — Why most early-stage landing pages underperform and a practical 7-day plan to move from ~1% to 3–5% conversion without a full redesign. https://aajconsult.com/blog/landing-page-converts-at-1-percent/
- **How to Do ABM as a Startup** — A pragmatic, startup-friendly approach to Account-Based Marketing without enterprise budgets, tools, or teams. Covers ICP, target lists, scrappy research, and 1:1 plays. https://aajconsult.com/blog/how-to-do-abm-as-a-startup/
- **Modern Marketing Tech Stack for Startups** — A stage-by-stage guide to selecting the right marketing tools without overspending. Covers pre-seed through Series A+ stack recommendations. https://aajconsult.com/blog/marketing-tech-stack-startups/
- **Core Marketing Principles in the Age of AI** — Why positioning, segmentation, and value propositions still matter more than AI-generated copy. https://aajconsult.com/blog/core-marketing-principles-age-of-ai/
- **How AI Agents Are Changing Marketing Discoverability** — What GEO is, how AI evaluates businesses, and a 30-day action plan for small businesses. https://aajconsult.com/blog/ai-agents-changing-marketing-discoverability/

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## Contact Information

- **Email**: saroj@aajconsult.com
- **Phone**: +1-510-516-6170
- **LinkedIn**: https://www.linkedin.com/company/aajmarketingconsultant/
- **Website**: https://aajconsult.com
- **Location**: United States