# AAJ Consult — Full Reference for AI Agents > Strategic marketing consulting firm helping startups and scaling businesses build data-driven marketing systems. Founded by Saroj Jha. --- ## Company Overview AAJ Consult is a strategic marketing consulting firm that helps startups and scaling businesses build data-driven marketing systems. We specialize in brand strategy, growth marketing, analytics, and AI-powered marketing solutions. ### Methodology: Diagnose → Design → Execute Every engagement starts with a deep audit of current marketing, followed by a custom strategy, and hands-on execution support. Typical engagements run 60–90 days. - **Diagnose**: Audit current marketing performance, competitive landscape, and growth blockers. - **Design**: Build a custom strategy with clear priorities, messaging frameworks, and channel plans. - **Execute**: Implement with hands-on support, measurement frameworks, and optimization cycles. ### Best For - Startups (Seed to Series B) needing marketing leadership without a full-time CMO - Scaling businesses ($1M–$20M revenue) looking to systematize marketing - Founders who want data-driven decisions, not guesswork - Teams launching new products, entering new markets, or repositioning --- ## Services (Detailed) ### 1. Brand Strategy & Positioning Define your market position, messaging, and competitive differentiation to stand out. Includes: - Competitive positioning analysis - Messaging framework development - Brand narrative and voice guidelines - Value proposition refinement - Target audience definition and segmentation ### 2. Growth Marketing & Demand Generation Build scalable acquisition systems with paid media, content, and lifecycle campaigns. Includes: - Full-funnel campaign strategy (awareness → consideration → conversion) - Paid media strategy and channel mix optimization - Content marketing strategy and editorial calendars - Lead scoring and nurture sequence design - Marketing automation setup and optimization ### 3. Analytics & Attribution Implement measurement frameworks to understand what drives revenue and optimize spend. Includes: - Marketing analytics stack setup (GA4, Mixpanel, etc.) - Attribution model design and implementation - Dashboard creation and KPI framework - Funnel analysis and conversion tracking - ROI measurement and reporting cadence ### 4. Website & Conversion Optimization (CRO) Improve landing pages, user flows, and conversion rates with data-backed experiments. Includes: - UX audit and heuristic analysis - Landing page optimization - A/B testing strategy and execution - Form and checkout flow optimization - Heat mapping and session recording analysis ### 5. Product Launch Strategy Plan and execute go-to-market launches with structured pre-launch, launch-day, and post-launch playbooks. Includes: - Go-to-market strategy and timeline - Pre-launch buzz building and waitlist campaigns - Launch day coordination and channel activation - Post-launch optimization and iteration planning - Internal team briefing and enablement ### 6. Agentic AI in Marketing Deploy AI agents for content, lead scoring, personalization, and marketing automation. Includes: - AI readiness assessment - Use case identification and prioritization - Agent design (Research, Content, Ops, Analytics types) - Pilot deployment with human-in-the-loop guardrails - Performance measurement and scaling roadmap ### 7. Customer Onboarding & Retention Design lifecycle programs that reduce churn and increase lifetime value. Includes: - Onboarding flow audit and optimization - Retention campaign design (email, in-app, SMS) - Churn prediction and prevention strategies - Customer health scoring - Loyalty and advocacy program design --- ## Pricing (Detailed) ### Strategy Sprint — $2,000–$4,000 A focused engagement to understand where you are, where you want to go, and how to get there. - **Best for**: Startups and small teams that need clarity on positioning, messaging, and marketing priorities. - **Includes**: Discovery session, marketing review, competitor analysis, positioning recommendations, 60–90 day action plan, final presentation and Q&A. - **Duration**: 2–4 weeks. ### Go-to-Market & Campaign Projects — $6,000–$15,000 Plan and support the launch of a product, service, or key campaign. - **Best for**: Teams launching something new or relaunching an existing offer. - **Includes**: GTM strategy, target segment definition, channel and budget recommendations, campaign and funnel outline, team playbooks and briefs, light launch oversight. - **Duration**: 4–8 weeks. ### Advisory Retainer — $1,000–$2,500/month Ongoing strategic guidance for teams that can execute but want trusted direction. - **Best for**: Teams that can implement but want a trusted partner for direction, review, and decision support. - **Includes**: 2 strategy calls/month, campaign and funnel review, prioritization guidance, email/Slack access, monthly summary with recommendations. ### Embedded Growth Partner — $4,000–$8,000/month Hands-on involvement in your marketing as an embedded team member. - **Best for**: Companies that need a senior marketing partner deeply involved in execution. - **Includes**: Weekly strategy sessions, hands-on campaign and content guidance, team training and enablement, marketing ops and analytics oversight, quarterly planning and roadmapping. --- ## Playbooks (Detailed Summaries) ### Foundations Playbook (B2B) A 60–90 day GTM sprint covering positioning, messaging, and channel strategy. Three phases: Audit & Clarify → Build Your System → Launch & Optimize. Designed for B2B startups and scaling SaaS companies. ### Foundations Playbook (B2C) Brand foundations for consumer businesses. Covers audience research, brand identity, channel selection, and launch strategy tailored for DTC and consumer brands. ### Analytics & Attribution (B2B) 90-day sprint for implementing measurement frameworks and attribution models. Covers analytics stack setup, KPI definition, dashboard creation, and multi-touch attribution for B2B funnels. ### Analytics & Attribution (B2C) Consumer-focused analytics covering funnel measurement, cohort analysis, customer LTV tracking, and marketing mix modeling for consumer brands. ### Product Launch (B2B) Structured pre-launch, launch-day, and post-launch framework for B2B products. Includes stakeholder alignment, beta program design, launch day playbook, and post-launch optimization. ### Product Launch (B2C) Consumer product launch strategy covering hype building, influencer coordination, launch day activation, and post-launch community engagement. ### Website & CRO (B2B) 60–90 day conversion optimization program for B2B websites. Covers UX audit, landing page optimization, form optimization, and A/B testing frameworks. ### Website & CRO (B2C) Consumer-focused CRO framework covering e-commerce optimization, mobile experience, checkout flow, and personalization strategies. ### Agentic AI in Marketing 60–90 day AI pilot framework. Phase 1: Discover & Prioritize (map workflows). Phase 2: Design, Build & Pilot (prototype 1–2 agents). Phase 3: Measure, Govern & Roadmap (evaluate and scale). Four agent types: Research & Insights, Content & Campaign, Ops & Execution, Analytics & Optimization. ### Customer Onboarding & Retention Lifecycle programs to reduce churn and increase LTV. Covers onboarding flow optimization, retention campaigns, churn prevention, health scoring, and loyalty programs. ### Demand Gen & Performance Marketing Scalable acquisition systems covering paid media strategy, content-led demand gen, ABM (Account-Based Marketing), lead scoring, and pipeline attribution. ### 90-Day Growth Playbook Comprehensive growth framework combining strategy, execution, and measurement into a structured 90-day sprint with weekly milestones and accountability. --- ## Case Studies ### AcmeFlow — Restarting Growth for a Plateaued B2B SaaS Applied the Diagnose-Design-Execute framework to a B2B SaaS company stuck at $3M ARR. - **Results**: +45% demo bookings, 12→18% trial-to-paid conversion, ~$50K monthly ARR uplift. ### FocusGummy — Cutting DTC CPA by 35% A DTC product launch showing how sharper positioning and ad systems reduced CPA from ~$85 to $55–$65 in 90 days. - **Results**: ~35% CPA reduction, 1.2→2.3% conversion rate, ≤3 month payback period. ### FitMax — Competitor Funnel Audit Competitor funnel audit revealing 5 high-impact gaps and 4 priority fixes with a 90-day action plan. ### Community Table — Nonprofit Awareness Campaign Pro bono campaign that lifted reach by 230% and added 145 email subscribers in 8 weeks. --- ## Blog Topics & Expertise Areas AAJ Consult publishes in-depth articles on: - **AI & Marketing**: How AI agents are reshaping discovery, Generative Engine Optimization (GEO), AI-powered marketing strategy - **Marketing Strategy**: Complete marketing strategy frameworks, demand creation, marketing systems design - **Analytics**: Marketing analytics guides, attribution models, budget optimization - **Content & SEO**: Content strategy, SEO best practices, omnichannel marketing - **Tools & Operations**: CRM selection for startups, marketing automation, social media strategy --- ## Founder: Saroj Jha Saroj Jha founded AAJ Consult to replace marketing guesswork with systems that scale. Track record across SaaS, EdTech, Wellness, and AI startups. Pairs analytical rigor with human-centered storytelling. Focus areas: simplifying complex decisions, building repeatable playbooks, connecting spend to pipeline. ### Guiding Principles - Clarity over complexity - Data with context - Warmth with authority - Systems that scale - Creativity grounded in strategy --- ## Contact Information - **Email**: saroj@aajconsult.com - **Phone**: +1-510-516-6170 - **LinkedIn**: https://www.linkedin.com/company/aajmarketingconsultant/ - **Website**: https://aajconsult.com - **Location**: United States