# AAJ Consult

> Strategic marketing consulting firm helping startups and scaling businesses build data-driven marketing systems.

## About

AAJ Consult is a marketing consulting firm founded by Saroj Jha. We specialize in brand strategy, growth marketing, analytics, and AI-powered marketing solutions for B2B and B2C businesses. Our methodology follows a three-phase approach: Diagnose → Design → Execute, with typical engagements running 60–90 days.

## Services

- [Brand Strategy & Positioning](https://aajconsult.com/services): Define market position, messaging, and competitive differentiation.
- [Growth Marketing & Demand Generation](https://aajconsult.com/services): Build scalable acquisition systems with paid media, content, and lifecycle campaigns.
- [Analytics & Attribution](https://aajconsult.com/services): Implement measurement frameworks to understand revenue drivers.
- [Website & Conversion Optimization (CRO)](https://aajconsult.com/services): Improve landing pages, user flows, and conversion rates.
- [Product Launch Strategy](https://aajconsult.com/services): Plan and execute go-to-market launches with structured playbooks.
- [Agentic AI in Marketing](https://aajconsult.com/services): Deploy AI agents for content, lead scoring, personalization, and automation.
- [Customer Onboarding & Retention](https://aajconsult.com/services): Design lifecycle programs that reduce churn and increase LTV.

## Playbooks

- [Foundations Playbook (B2B)](https://aajconsult.com/playbooks/foundations-playbook): 60–90 day GTM sprint for positioning, messaging, and channel strategy.
- [Foundations Playbook (B2C)](https://aajconsult.com/playbooks/foundations-b2c-playbook): Brand foundations for consumer businesses.
- [Analytics & Attribution (B2B)](https://aajconsult.com/playbooks/analytics-playbook): 90-day sprint for measurement frameworks and attribution models.
- [Analytics & Attribution (B2C)](https://aajconsult.com/playbooks/analytics-b2c-playbook): Consumer-focused analytics and funnel measurement.
- [Product Launch (B2B)](https://aajconsult.com/playbooks/product-launch-playbook): Structured pre-launch, launch-day, and post-launch framework.
- [Product Launch (B2C)](https://aajconsult.com/playbooks/product-launch-b2c-playbook): Consumer product launch strategy.
- [Website & CRO (B2B)](https://aajconsult.com/playbooks/website-cro-playbook): 60–90 day conversion optimization program.
- [Website & CRO (B2C)](https://aajconsult.com/playbooks/website-cro-b2c-playbook): Consumer-focused CRO framework.
- [Agentic AI in Marketing](https://aajconsult.com/playbooks/agentic-ai-playbook): 60–90 day AI pilot framework.
- [Customer Onboarding & Retention](https://aajconsult.com/playbooks/customer-onboarding-retention-playbook): Lifecycle programs to reduce churn.
- [Demand Gen & Performance Marketing](https://aajconsult.com/playbooks/demand-gen-performance-marketing-playbook): Scalable acquisition systems.
- [90-Day Growth Playbook](https://aajconsult.com/playbooks/90-Day-Growth-Playbook): Comprehensive growth framework.

## Blog

- [How AI Agents Are Changing Marketing Discoverability in 2026](https://aajconsult.com/blog/ai-agents-changing-marketing-discoverability)
- [AI-Powered Marketing Strategy for Startups](https://aajconsult.com/blog/ai-marketing-strategy)
- [The Complete Marketing Analytics Guide](https://aajconsult.com/blog/marketing-analytics-guide)
- [SEO Best Practices for Growing Businesses](https://aajconsult.com/blog/seo-blog)
- [Content Is King: Building a Content Strategy](https://aajconsult.com/blog/content-is-king)
- [Social Media Marketing That Actually Works](https://aajconsult.com/blog/social-media-marketing)
- [Marketing Budget Optimization Guide](https://aajconsult.com/blog/marketing-budget-optimization)
- [CRM Implementation Guide for Startups](https://aajconsult.com/blog/crm-startup-guide)
- [Omnichannel Marketing Strategy](https://aajconsult.com/blog/omnichannel-marketing)
- [Demand Creation Strategy for B2B](https://aajconsult.com/blog/demand-creation-strategy)
- [The Complete Marketing Strategy Guide](https://aajconsult.com/blog/marketing-strategy-guide)
- [Building a Marketing System That Scales](https://aajconsult.com/blog/marketing-system-guide)

## Pricing

- **Strategy Sprint** ($2,000–$4,000): Focused 2–4 week engagement for positioning, messaging, and action plan.
- **Go-to-Market & Campaign Projects** ($6,000–$15,000): Plan and launch products or campaigns with full strategy support.
- **Advisory Retainer** ($1,000–$2,500/mo): Ongoing strategic guidance with 2 calls per month.
- **Embedded Growth Partner** ($4,000–$8,000/mo): Hands-on marketing leadership with weekly involvement.

## Contact

- Email: saroj@aajconsult.com
- Phone: +1-510-516-6170
- LinkedIn: https://www.linkedin.com/company/aajmarketingconsultant/
- Website: https://aajconsult.com