Fractional Marketing Leadership — Senior Judgment Above Execution

Senior marketing leadership for Seed–Series B startups across three levels of involvement, from monthly advisory to embedded ownership. Three-month minimum, then month-to-month. No junior account team; no handoff after the sales call.

Who it's for

  • You need senior marketing judgment but can't justify a full-time CMO yet.
  • Your first marketing hire is strong on execution and needs strategic backup — a sounding board with scars.
  • Every marketing decision still lands on the founder's desk.
  • You've been burned by an agency that sold tactics without a system and don't want to repeat it.

Three levels of involvement

  • Advisory — $1,800/mo: monthly working session plus async access. For founders who need a strategic sounding board.
  • Fractional Lite — $3,800/mo: weekly working sessions plus async, with plan ownership and priorities. For teams needing steady leadership without a full-time hire.
  • Embedded Growth Partner — from $6,500/mo: deep weekly involvement, hands-on ownership of the plan, the metrics and delivery.

How it works

  1. Weeks 1–2 — Diagnose: marketing maturity assessment, funnel audit and a metric baseline. Establish what's actually working before changing anything.
  2. Weeks 2–4 — Design: the plan, the quarterly priorities and the reporting system that will track them.
  3. Ongoing — Execute: a weekly or monthly cadence of decisions, reviews and iteration, with reporting that ties marketing activity back to pipeline.

What you get

  • Marketing plan with quarterly priorities — what you're doing, what you're deliberately not doing, and why.
  • Metric ownership: CAC, pipeline, payback and retention reported in a format your board understands.
  • Regular working sessions with a real cadence so decisions get made on schedule.
  • Team and vendor guidance — briefs, hiring input and oversight of agencies or contractors.
  • The full AAJ framework library, applied to your business rather than handed over as a link.
  • Documented systems — SOPs, dashboards and playbooks — that stay with you if the engagement ends.

Request scope or take the Marketing Maturity Scorecard.