Site Index - All Pages on AAJ
A complete plain-HTML map of every public page on aajconsult.com, built for search engines and AI agents (ChatGPT, Claude, Perplexity, CoPilot, Gemini). Also available as XML sitemap, llms.txt, and llms-full.txt.
Core
Topic Hubs
Every resource on one subject, grouped by what you want to do: learn the method, run the numbers, build it, automate it, read the research.
- All topic hubs
- Strategy & Positioning
- Audience & Customer Research
- Pricing & Monetization
- Brand & Voice
- Go-to-Market & Growth Planning
- Analytics, Experiments & Budget
- Content, Copy & SEO
- AI Search & Agent Readiness
- Paid Media
- Social, Community & Creators
- PR, Partnerships & Events
- Website & Conversion
- Sales & Pipeline
- Retention, Expansion & Advocacy
- Marketing Ops, AI & Team
Free Tools
- All free marketing tools
- Unit Economics Calculator
- Marketing Budget Calculator
- Paid Media Budget Allocator
- Pricing & ARPU Modeler
- Pipeline Forecast & Coverage Calculator
- ICP Fit Scorer
- Win-Loss Analyzer
- Battlecard Builder
- Webinar Pipeline Planner
- Email Authentication Checker
- Price Sensitivity Analyzer
- Bottom-Up Market Sizer
- Churn & Retention Calculator
- Positioning Statement Generator
- Persona Builder
- Marketing KPI Report
- A/B Test Significance Calculator
- Self-Reported Attribution Coder
- Marketing Maturity Scorecard
- Website Grader
- SEO & GEO Readiness Scorer
- Social Studio
- Survey Studio
- WebGen AI
Playbooks
- All playbooks
- Start here
- Pricing, Packaging & Monetization Playbook
- SaaS Pricing & Packaging Playbook
- ICP & Account-Scoring Playbook
- Customer Segmentation Playbook
- 90‑Day Growth Playbook
- Demand Gen & Performance Marketing Playbook
- Paid Media Budget Allocation Playbook
- Pipeline Coverage & Forecasting Playbook
- Win-Loss Analysis Playbook
- Account-Based Marketing (ABM) Playbook
- Website & Conversion Optimization Playbook
- Customer Onboarding & Retention Playbook
- Analytics & Attribution Playbook
- Product Launch Playbook
- Agentic AI in Marketing Playbook
- Franchise Marketing Playbook
- Digital Advertising Playbook
- GEO & AEO Playbook
- Earned Media Playbook
- Partner Co-Marketing Playbook
- Founder-Led LinkedIn Playbook
- Content Creation Playbook
- Brand Voice Playbook
- Survey Playbook
Free Templates
- All free templates
- The Startup Marketing Plan
- The Marketing Budget Planner
- The Positioning & Messaging Workbook
- The Sales Pipeline & Forecast Tracker
- The MMM-Lite Starter Kit
- The AI Visibility Starter Kit
- The Content Calendar & Repurposing Tracker
- The ICP & Target Account Scorecard
- The Marketing KPI Board Report
- The Launch Plan Checklist
- The Retention & NRR Workbook
- The AI Tool Policy for Marketing
- The Brand Voice Guide
Reports
Benchmarks
Case Studies
- All case studies
- AcmeFlow — B2B SaaS Growth
- FocusGummy — DTC Launch
- FitMax — Competitor Audit
- Community Table — Nonprofit Reach
Blog
- All articles
- How to pitch a journalist when nobody has heard of your startup
- How to run a webinar that creates pipeline, not just registrants
- Why AI-written content doesn't sound like you
- The Craigslist Story You Read on LinkedIn Is Wrong. The True Version Is More Useful.
- The Authenticity Audit: how to tell a real creator recommendation from an expensive imitation
- Stop chasing the click: how startups can win with zero-click marketing
- Your NRR is 100% and you are losing a quarter of your customers
- How do I know if marketing is working?
- Why doesn't ChatGPT recommend my company?
- Our pipeline is full and nothing is closing. What's actually wrong?
- My LTV:CAC Is Below 3:1. Which Number Should I Fix First?
- What Is GEO? What the Evidence Actually Says About AI Citations
- Incrementality Testing for Startups: Prove Your Ads Actually Work (2026 Guide)
- Dark Social: Where B2B Demand Actually Happens Now (2026 Guide)
- MMM-Lite: Marketing Mix Modeling for Startups (No Data Science Team Required)
- Startup Positioning: How to Become the Obvious Choice (Not a Nice-to-Have)
- SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid
- Fractional CMO Cost Guide 2026: Rates, Retainers & Benchmarks
- How to Hire a Marketing Consultant for Your Startup (A Founder's Buyer Guide)
- Same Message, Different Medium: How to Tailor Content to Every Marketing Channel
- A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)
- Go-to-Market Strategy Examples: 10 B2B Startup Launches Analyzed
- Marketing Strategy for Startups: A Four-Layer Framework for Founders
- How Much Should a Startup Spend on Marketing? Budget Ranges by Stage
- How to Build a B2B Go-to-Market Strategy from Scratch: A Founder's Playbook
- Product Launch Checklist for Startups: 15 Things Teams Forget
- Fractional CMO vs In‑House Marketing Team: What Actually Works at Each Growth Stage?
- Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)
- How to Do ABM as a Startup (Without Enterprise Budgets, Tools, or Teams)
- The Pricing Mistakes That Quietly Kill Startup Growth (From a CMO's Perspective)
- How Early‑Stage Startups Should Use Digital Ads: A Practical Guide to Meta, Google, TikTok & X
- Modern Marketing Tech Stack for Startups: What You Actually Need vs. What Is Overkill
- Why the Core Principles of Marketing Haven't Changed in the Age of AI
- How AI Agents Are Changing Marketing: What Small Businesses Must Do to Stay Discoverable in 2026
- How to Build a Marketing System That Runs Without You
- How to Choose a CRM for Your Startup (Without Getting Overwhelmed)
- Practical Ways to Use AI in Your Marketing Without Losing Your Voice
- From Intuition to Intelligence: Why Marketing Analytics is the Essential Lever for Growth
- Beyond the Buzzword: Why Omnichannel is the New Standard for Growth
- Demand Creation vs. Demand Capture: The Shift Smart B2B Marketers Are Making
- Is Your Marketing Budget Working Hard Enough? A Premium Consulting Perspective on Maximizing Marketing ROI
- The Internet Is a Big Place. Here's How to Make Sure You Get Found with SEO, GEO, and AEO
- Beyond the Feed: Crafting a Social Media Strategy That Drives Real Business Results
- Content Is King: How to Create Engaging Content That Attracts and Converts Customers
- The Essential Marketing Strategy: Why Every New Business Needs a Roadmap for Growth
AI Discovery
Plain-text indexes for LLM agents (Perplexity, ChatGPT, Claude, CoPilot).
Skills (external)
Open-source AI marketing skills catalog, maintained on a separate subdomain with its own sitemap and llms.txt.