Case Studies — AAJ

See how AAJ helps startups and growth-stage companies achieve measurable marketing results. Real case studies with real metrics.

Our Case Studies

1. How We Would Restart Growth for a Plateaued B2B SaaS Company

   Client: Mid-stage B2B SaaS (AcmeFlow). Key results: +45% Demo Bookings, 12→18% Trial-to-Paid conversion, ~$50K Monthly ARR Uplift.

   A demonstration of AAJ's three-phase framework — Diagnose, Design, Execute — applied to a fictional B2B SaaS company stuck at $3M ARR with slowing growth.

2. How a Sharper Landing Page and Ad System Could Cut CPA by 35%

   Client: DTC Wellness Brand (FocusGummy). Key results: ~35% CPA Reduction, 1.2→2.3% Conversion Rate, ≤3 month Payback Period.

   A mock DTC product launch showing how AAJ would position, redesign, and build a structured ad system to reduce CPA from ~$85 to $55–$65 in the first 90 days.

3. How a Public Paid/Social Audit Revealed 5 High-Impact Fixes

   Client: B2C Subscription Fitness App (FitMax). Key results: 5 High-Impact Gaps identified, 4 Priority Fixes, 90-Day Action Plan.

   A mock competitor funnel audit showing how AAJ would dissect a large competitor's public paid/social presence and turn gaps into prioritized fixes for your own funnel.

4. How a Simple 8-Week Campaign Lifted Reach by 230%

   Client: Local Nonprofit (Community Table). Key results: 230% Reach Increase, +145 Email Subscribers, 8-Week Campaign.

   A pro bono mock project showing how AAJ would help a local nonprofit clarify its story, focus its channels, and run a volunteer-friendly 8-week awareness campaign.

How AAJ Builds Case Studies

Every case study on this page demonstrates the AAJ Diagnose, Design, Execute methodology applied to a recognizable engagement shape — a plateaued B2B SaaS, a DTC launch, a competitor audit, a nonprofit campaign. Where engagements are based on confidential client work, names and identifying details are abstracted; the patterns, decisions, and outcome ranges are real.

Each case study describes the starting condition, the diagnosis, the specific design decisions, the execution rhythm, and the resulting outcomes. The intent is to show how AAJ thinks and operates — not just what the team produced.

How to Read These Case Studies

• Look at the diagnosis first. Most plateaus are caused by two or three constraints, and the diagnosis is usually the most transferable insight.
• Compare the design decisions. The sequencing — what was prioritized, what was deferred — is often more important than the tactics themselves.
• Note the operating rhythm. The cadence of reviews and checkpoints is what turned the plan into outcomes.

Talk to AAJ About a Similar Engagement

If one of these case studies matches the shape of the current priority, the fastest way to discuss it is through the contact page. Discovery conversations are free and typically scheduled within the same week.

Related Resources

• Free playbooks — the frameworks behind the case studies.
• Services and pricing.
• Marketing blog.

Why AAJ Publishes Case Studies This Way

Most agency case studies celebrate outputs — campaigns shipped, awards won, asset counts. AAJ publishes case studies that focus on decisions: what was diagnosed, what was prioritized, what was deferred, and what the operating rhythm looked like. The intent is to show how the team thinks, not just what the team produced.

This format also makes the case studies more transferable. A team reading them should be able to recognize their own situation, map the diagnosis to their own funnel, and apply the same sequencing logic — with or without AAJ's involvement.

What Is and Is Not Real in the Case Studies

Where case studies describe confidential client engagements, the company name and identifying details are abstracted. The diagnosis, the design decisions, the sequencing, the operating rhythm, and the outcome ranges are real and drawn from actual engagements. Hypothetical case studies are clearly labeled and represent the approach AAJ would take for a recognizable engagement shape.