GTM & Pipeline Launch — Make the Number Forecastable
4–8 weeks that turn a launch, a segment expansion or a shaky forecast into a documented go-to-market plan, a working pipeline model and instrumentation that makes the next launch measurable from day one.
Who it's for
- You're launching a product, feature or segment and the plan lives in three docs and someone's head.
- Your forecast is a guess — no coverage ratio, no stage conversion benchmarks, no commit versus best case.
- Sales and marketing quietly disagree about what counts as a qualified lead.
- You can't trace pipeline back to the channel and campaign that created it.
How it works
- Weeks 1–2 — Diagnose: funnel audit as it exists — stage definitions, historical conversion, channel performance, CRM hygiene, and where deals actually stall. Account list scored and metric baseline set.
- Weeks 2–4 — Design: the GTM plan — segment, message, channels, sequence — and the pipeline model behind it: coverage math, conversion benchmarks and a defensible forecast structure.
- Weeks 4–8 — Execute: launch, instrument and run the first optimization cycles, with weekly reporting against the plan. You finish with the system running and documented.
What you get
- Scored target account list with ICP criteria and tiered accounts to go after first.
- Launch positioning & messaging your team can use on calls and in copy.
- Channel plan and launch sequence with owners and dates.
- Working pipeline model — stage definitions, historical conversion, coverage ratio and a weighted forecast split into commit and best case.
- Funnel instrumentation and dashboard so the next launch is measurable without a rebuild.
- 30/60/90 execution backlog, prioritized and owned, yours to keep running.
Book a Strategy Call or review the Sales Pipeline & Forecast Tracker.