Marketing Consulting Services — AAJ
Full-service marketing consulting: strategy, analytics, demand gen, CRO, product launches, and AI-powered growth. Built for startups and scaling teams.
Our Services
- Brand Strategy — Define your unique market position and build a compelling brand narrative that resonates with your audience.
- Growth Marketing — Data-driven strategies to accelerate customer acquisition and maximize your marketing ROI.
- Digital Campaigns — Full-funnel digital marketing campaigns across search, social, and programmatic channels.
- Analytics & Insights — Transform raw data into actionable insights that drive smarter business decisions.
- Customer Experience — Map and optimize every touchpoint to create memorable customer journeys.
- Creative Strategy — Bold creative concepts that cut through the noise and capture attention.
Success Stories
AcmeFlow (B2B SaaS)
Restarted growth at a plateaued ~$3M ARR SaaS company by sharpening ICP focus to mid-market ops in financial services, rebuilding onboarding around a 15-minute "first dashboard" moment, and shifting paid spend into account-based outbound and partner co-marketing. Results: +45% demo bookings, trial-to-paid conversion from 12% to 18%, and roughly $50K incremental monthly ARR.
FocusGummy (DTC Wellness)
Launched a nootropic gummy brand into a crowded category with a ~$60K budget by rebuilding the landing page around the clinically-cited differentiator, rebuilding the paid creative system, and tightening audience targeting. Results: cost-per-acquisition dropped from $85 to approximately $55 — a 35% CPA reduction — at a $42 AOV.
Community Table (Nonprofit)
Delivered a focused 8-week awareness and donor-acquisition campaign for a community-focused nonprofit. Results: 230% increase in reach across owned and paid channels, measurable lift in donor sign-ups, and a repeatable campaign template the team now reuses each quarter.
Read full case studies — View pricing
How AAJ Engagements Work
Every AAJ engagement follows the same three-phase methodology — Diagnose, Design, Execute — regardless of service line. The Diagnose phase establishes a shared, evidence-based view of the funnel, the market, and the operating system. The Design phase produces a focused 60 to 90 day plan with named owners and measurable checkpoints. The Execute phase holds the operating rhythm so the work actually ships.
This methodology applies whether the engagement is a brand strategy refresh, a product launch, a paid media rebuild, an analytics implementation, or a customer experience audit. The shape of the deliverables changes; the discipline does not.
Who AAJ Works With
- Founder-led startups between $500K and $10M ARR.
- B2B SaaS, EdTech, Wellness, AI, and DTC brands.
- Franchise systems and multi-location service businesses.
- Scaling teams that need senior marketing strategy without the overhead of a full-time CMO.
Engagement Formats
Services are delivered in three engagement formats: Strategy Sprints (two to four weeks, fixed fee), Project Engagements (six to twelve weeks, fixed fee), and Retainers (monthly, three-month minimum). Detailed scopes and price ranges are posted on the pricing page.
Frequently Asked Questions
How quickly can an engagement start?
Most engagements begin within two weeks of the initial discovery conversation. Strategy Sprints can often begin within a week.
Does AAJ work with companies outside the United States?
Yes. AAJ works remotely with teams in North America, Europe, and Asia. Time zone overlap of four hours per day is recommended for retainer engagements.
How does AAJ differ from a traditional agency?
AAJ is a senior strategy and operating partner, not a production agency. The work is led by experienced operators rather than account managers, and the deliverables are systems and decisions rather than asset volume.
Get in Touch
Book a free discovery conversation through the contact page to discuss the right engagement format for the current priority.
Frequently Asked Questions
What types of startups does AAJ work with?
AAJ works primarily with Seed to Series B startups and scaling businesses (roughly 1M to 10M ARR) across B2B SaaS, DTC consumer, wellness, EdTech, and AI categories. The common pattern is a team that needs senior marketing leadership without the cost of a full-time CMO.
How long is a typical engagement?
Most engagements run 60 to 90 days following the Diagnose, Design, Execute methodology. Strategy Sprints take 2 to 4 weeks, Go-to-Market projects run 6 to 10 weeks, and retainers continue month to month with a 3-month minimum.
What is the difference between a Strategy Sprint and an Advisory Retainer?
A Strategy Sprint is a fixed-scope project that delivers positioning, a marketing review, and a 60 to 90 day action plan. An Advisory Retainer is ongoing strategic guidance — 2 monthly calls, async support, and reviews — for teams that want a senior partner alongside their internal team.
Does AAJ offer implementation support?
Yes. The Growth Partner Retainer and Go-to-Market Projects include hands-on support — campaign planning, coordination with internal teams or vendors, optimization, and performance reviews. Pure-advisory engagements stay strategic and leave execution with the client team.
What industries does AAJ serve?
AAJ has run engagements across B2B SaaS, DTC and consumer brands, fitness and wellness, EdTech, AI-native products, and nonprofits. The strategic frameworks transfer across industries; the playbooks and channel mix are tailored to each category.