Start small. Scale when it’s working.
Every engagement has a fixed scope and a published price. The first step is a Growth Audit, and its fee is credited in full toward whatever comes next.
Start with a Growth Audit or get the free readiness scan.
Price list
One-time, fixed scope
- Readiness scan — free, one business day
- Growth Audit — $1,200, 7 days
- Sprint — $3,500 each, 10 business days
- Full Diagnostic — $4,500, 3 weeks
- MMM-Lite Engagement — $8,500, 6 weeks
- GTM & Pipeline Launch — from $9,500, 4–8 weeks
Monthly (3-month minimum, then month-to-month)
- Advisory — $1,800 a month
- Fractional Lite — $3,800 a month
- Embedded Growth Partner — from $6,500 a month
The Growth Audit — $1,200, 7 days
See exactly where your marketing is leaking, before you spend another dollar on it. A focused review of your funnel, positioning and channel mix, ending in the three highest-leverage fixes in a 30-day action plan. No retainer and no commitment.
- Funnel and conversion teardown, where prospects drop and why
- Positioning and messaging review, against your closest competitors
- Channel and spend-efficiency check, what to stop, start and scale
- Top three prioritised fixes, in a 30-day action plan
- 60-minute walkthrough call, to pressure-test it together
Your audit fee is credited in full toward a sprint, the Full Diagnostic or a retainer started within 30 days.
Start the audit — See the full Growth Audit page
Three sprints, one price, one clock — $3,500 each, 10 business days
Each answers one question with a fixed scope. Take a sprint when you know where the problem is.
AI Visibility Sprint
For teams who suspect AI search is deciding who gets considered, and can’t tell where they stand. What runs: a full SEO, GEO and AEO audit, AI citation tracking across ChatGPT, Perplexity, Claude and Google AI Overviews, and an agent-readiness audit. What you get: a scored baseline for each, the gaps ranked by what they cost you, and a fix list in priority order.
Unit Economics & Retention Sprint
For teams who need to know whether the growth they’re buying is worth what it costs. What runs: LTV, CAC, payback and contribution margin on your actual numbers; churn, NRR and GRR; and a weighted pipeline forecast against your target. What you get: a verdict against healthy benchmarks rather than a dashboard: which numbers are fine, which are not, and what to fix first.
Positioning & Message Sprint
For teams whose product is good and whose explanation of it isn’t landing. What runs: a positioning statement pressure-tested against the competitive alternative, homepage and core page copy rewritten to ladder to it, and a voice check. What you get: positioning with every claim defensible, rewritten copy, and voice rules the team and any AI tooling can follow.
Each sprint fee is credited in full toward your first retainer invoice if the retainer starts within 30 days.
Don’t know where the problem is? The Full Diagnostic — $4,500, 3 weeks
A sprint goes deep on one area and ships artifacts: a model, a rewrite, a fix list you can hand to engineering. The Full Diagnostic goes wide across all four and ships no artifacts: it produces a verdict and a sequenced plan. Take the Diagnostic when you don't know where the problem is. Take a sprint when you do.
When you need more than a sprint
A specific outcome with a fixed scope. Multi-product or multi-market work is scoped in writing.
GTM & Pipeline Launch — from $9,500, 4–8 weeks, fixed scope
A segment plan, launch sequence and pipeline model: take a product or offer to market with the metrics built in. Best for teams launching or relaunching something and needing a real GTM plan, not a slide.
- Segmentation and target account list
- Channel and budget allocation plan
- Launch sequence and campaign architecture
- Pipeline model with conversion assumptions
- Launch oversight and post-launch review
MMM-Lite Engagement — $8,500, 6 weeks, fixed scope
A working marketing-mix model plus an incrementality test, so you know which channels actually drive pipeline. Best for teams spending across three or more channels and guessing at attribution.
- Data audit and spend-to-outcome consolidation
- MMM-Lite model with channel contributions
- One incrementality test, end to end
- Reallocation recommendation with expected lift
- Re-measurement protocol for next quarter
Retainers and fractional leadership
Three ways to keep a senior marketer in your corner. Every retainer has a 3-month minimum, then month-to-month.
Advisory — $1,800 a month
A senior partner in your corner for the calls that matter. Best for teams that can execute but want trusted review and direction. Two strategy calls a month, campaign and funnel review, prioritisation guidance, email and Slack access, and a monthly summary with recommendations.
Fractional Lite — $3,800 a month (recommended starting point)
Senior marketing leadership, part-time: guidance plus real involvement in the work. Best for startups that need more than advice but aren’t ready for a full embed. Everything in Advisory, plus a weekly working session, hands-on help on one priority workstream, campaign and content guidance, and monthly planning and reporting.
Embedded Growth Partner — from $6,500 a month
From $6,500 a month, about $78,000 a year: a fraction of a fully loaded full-time CMO. Best for companies that need a marketing leader deeply involved in execution. Weekly strategy and working sessions, hands-on campaign and content leadership, team training and enablement, marketing ops and analytics oversight, and quarterly planning and roadmapping.
Request scope — How fractional leadership works
How credits work: your first fee counts toward the next step
- Growth Audit ($1,200 fee): credited in full toward a sprint, the Full Diagnostic or a retainer within 30 days.
- A sprint or the Full Diagnostic ($3,500 or $4,500 fee): credited in full toward your first retainer invoice within 30 days.
The credit applies once per relationship and does not stack. One audit credits into one sprint, or one sprint credits into one retainer: not both in sequence.
How an engagement starts
- Send a short brief: which engagement you’re considering and the number you want to move. A call is optional.
- Get a written scope within two business days: what runs, what you receive, the dates and the fee. Nothing starts until you approve it.
- Invoice: fixed-scope work is invoiced before kickoff. Larger engagements split 50% at kickoff and 50% on delivery. Retainers are billed monthly in advance.
- Access and one decision-maker: read access to analytics, ad and CRM accounts, one point of contact, and a 48-hour turnaround on reviews.
- Kickoff to walkthrough: work starts on the agreed date and ends with a live walkthrough: findings, recommendations and the next decision.
Pricing questions
Can I talk to someone before buying?
Yes. Book a free 30-minute strategy call and bring your funnel numbers and the biggest growth question on your desk. You leave with a written next step, whatever you decide.
How much does marketing consulting cost at AAJ?
AAJ engagements start at $1,200 for a fixed-scope Growth Audit. Sprints are $3,500 each (the AI Visibility Sprint, the Unit Economics & Retention Sprint, or the Positioning & Message Sprint), each delivered in 10 business days, and the Full Diagnostic is $4,500. Larger engagements run from $9,500 for the GTM & Pipeline Launch and $8,500 for the MMM-Lite Engagement. Monthly retainers are $1,800 (Advisory), $3,800 (Fractional Lite) and from $6,500 (Embedded Growth Partner).
Is there a low-risk way to try working with AAJ?
Yes. The Growth Audit is a fixed-scope, $1,200 engagement delivered in 7 days. It includes a funnel and conversion teardown, a positioning and messaging review, a channel and spend-efficiency check, the top three prioritized fixes in a 30-day action plan, and a 60-minute walkthrough call. The fee is credited in full toward a sprint, the Full Diagnostic or a retainer started within 30 days.
Do AAJ retainers require a long-term contract?
No. Retainers have a three-month minimum and then continue month to month.
How is AAJ different from hiring a full-time CMO?
AAJ provides senior marketing leadership on a fractional basis. An Embedded Growth Partner starts at $6,500 per month, about $78,000 a year: a fraction of a fully loaded full-time CMO once salary, benefits, equity and a recruiting fee are counted, with no months-long hiring search first.
Who does AAJ work with?
Founder-led companies from Seed to Series B that want senior marketing leadership without a full-time hire.
How is work invoiced?
Fixed-scope work is invoiced in full before kickoff. Larger engagements are split 50% at kickoff and 50% on delivery. Retainers are invoiced monthly in advance.
Not sure which fits?
Start with the free readiness scan. Share the number you want to move, and get a clear recommendation within one business day. Get the free readiness scan or book a strategy call.