Conversion & Pricing — AAJ Marketing Blog

Traffic is expensive; wasting it is optional. These articles cover landing page conversion, A/B testing methodology, and the pricing decisions that quietly set your growth ceiling — how to earn more from the visitors and customers you already have.

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Articles

  1. Your NRR is 100% and you are losing a quarter of your customers

    Published: August 9, 2026 — 9 min read — Category: Conversion & Pricing

    Net revenue retention nets your biggest problem against your biggest strength and reports the difference. A worked example where NRR reads 100% while gross revenue retention sits at 75% — plus the cohort shapes that tell you where the leak is.

  2. My LTV:CAC is bad. Which number do you actually fix?

    Published: August 2, 2026 — 9 min read — Category: Conversion & Pricing

    Three plausible fixes — cut CAC 25%, cut churn a quarter, raise ARPA 27% — each land at 1.7–1.8:1. None reaches the 3:1 floor. The arithmetic, with real engine output.

  3. SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid

    Published: July 6, 2026 — 10 min read — Category: Conversion & Pricing

    Seat-based, usage-based, or hybrid? A 2026 guide to choosing a SaaS pricing model — with adoption data, growth benchmarks, and a framework founders can defend.

  4. A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)

    Published: June 18, 2026 — 12 min read — Category: Conversion & Pricing

    What A/B testing is, how to run a trustworthy experiment step by step, the statistics in plain English, and the mistakes that quietly invalidate most tests.

  5. Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)

    Published: April 27, 2026 — 16 min read — Category: Conversion & Pricing

    If your landing page converts at 1%, you're not stuck. For most early‑stage companies, 3–5% is realistic. Here's why most pages underperform and what to change to move into the 3–5% range — without a full redesign.

  6. The Pricing Mistakes That Quietly Kill Startup Growth (From a CMO's Perspective)

    Published: April 17, 2026 — 20 min read — Category: Conversion & Pricing

    Pricing isn't a finance exercise to revisit before the next funding round — it's a core growth system. Here are the 10 pricing mistakes that quietly erode startup growth, and how to fix them with data, strategy, and structured experimentation.