Marketing systems for Seed–Series B companies.
A marketing consultancy that diagnoses before it builds. Fixed scope, published pricing, senior work.
aajconsult.com
02The pattern
Plenty of activity. No idea what's working.
Five channels running
None measured properly, so none can be cut with confidence.
Positioning that drifts
Five people describe the product five different ways.
Spend with no ceiling
No CAC target, because lifetime value was never calculated.
Reports nobody acts on
Numbers assembled monthly, decisions still made on instinct.
03The method
Diagnose. Design. Execute.
01
Find what's actually broken — usually two or three things, not fifteen
02
Decide what to fix first, sequenced and costed before anything is built
03
Ship it, and measure whether it worked
In that order, always. Building the wrong thing quickly is still the wrong thing.
04The services
Everything AAJ does.
Diagnose
Find out what's wrong before committing to fix it.
- Readiness scanFree · 24 hours
- Growth Audit7 days
- Full Diagnostic3 weeks
Design and execute
One question answered properly, or a launch taken to market.
- AI Visibility Sprint10 business days
- Unit Economics & Retention Sprint10 business days
- Positioning & Message Sprint10 business days
- MMM-Lite Engagement6 weeks
- GTM & Pipeline Launch4–8 weeks
Ongoing
Senior marketing inside the team, month to month.
- Advisory retainerTwo calls a month
- Fractional LitePart-time leadership
- Embedded Growth PartnerDeep involvement
Every price published. Nothing quoted on request.
05How an engagement runs
Ten business days from access to answer.
7
days, fixed scope
3
prioritised fixes
$1,200
Growth Audit, credited back
1
Days 1–2
Your side
Access, numbers, and what you already believe.
One hour of your time
2
Days 3–7
My side
Funnel, unit economics, positioning, channels.
Nothing needed from you
3
Days 8–10
Together
Findings in writing, then an hour to disagree.
You keep the document
06The tools behind the work
Every number is one you can check.
39
marketing skills, published
24
run real engines
The same engines run in your work
LTV and payback, retention, budget allocation, pipeline forecasts, AI-search visibility. Free and open source.
So the arithmetic is checkable
No black box. Every figure in a deliverable can be reproduced — by you, on your own numbers, after the work ends.
And some of them say no
The citation tracker won't report movement inside normal variance. That refusal is the point.
07What you keep
The thinking doesn't leave with me.
A model you can re-run
Unit economics, retention and pipeline, with your numbers in it. Change an input, get a new answer.
A fix list, priced
Prioritised by what each is worth, and specific enough to hand to an engineer.
Language with proof
Every claim mapped to evidence, and a flag on the ones with none.
The arithmetic, shown
Every number names its source. Disagree with a benchmark and still use the figure.
08Honest scope
Who this suits.
A good fit
- Seed to Series B, selling to businesses
- Marketing is one person, or less
- You want a number you could take to a board
- You'd rather see the thinking first
Not a fit
- Pre-product, or pre-revenue with no offer yet
- You want execution without a diagnosis first
- You need a full in-house team
- You want the answer to be the one you already had
09Start here
The scan is free.
Send a URL. Get a readiness score, the five biggest gaps, and what each costs you — inside one business day, from a person.
Free readiness scan
Request the free scanBook a call
Book a callAll services
See all servicesPublished pricing
See published pricingSaroj Jha · Founder · saroj@aajconsult.com