For accelerators and startup programs
A marketing partner for your cohort.
Free tools, working sessions and senior marketing help for Seed–Series B founders.
Saroj Jha, PhD, MBA · Founder, AAJ · saroj@aajconsult.com
02The gap after the program
Founders leave with a product and a round, not a marketing system.
01
Channels running, none measured
So nothing can be cut with confidence.
02
Positioning that drifts
Five people describe the product five different ways.
03
Spend with no ceiling
No CAC target, because lifetime value was never calculated.
04
Reports nobody acts on
Numbers assembled monthly, decisions still made on instinct.
AAJ’s free tools and sessions are built to close these gaps before a founder spends the raise finding them.
03Three ways to partner
Pick one, two or all three.
Free · available today
Open resources
- 37 tools, 37 playbooks, 33 templates
- 73 AI agent skills, open source
- A free readiness scan for any founder, back in one business day
Your lift: share one link
Free to the program
Program sessions
- 2 live working sessions per cohort
- Office hours: 4 founder slots a month, 30 minutes each
- Topics chosen with your program team
Your lift: one calendar slot
For founders who want more
Portfolio terms
- 15% off the Growth Audit and sprints
- During the program and 12 months after
- Fees credited toward the next step
Your lift: none, founders contract directly
04Program sessions · 60 minutes, live or virtual
Sessions where founders leave with their own numbers.
Positioning that holds up in a pitch
Built on the Positioning Statement Generator
Unit economics for the next raise
LTV, CAC and payback in the Unit Economics Calculator
Will we hit the number?
Pipeline coverage in the Pipeline Forecast Calculator
Market size from accounts you can count
TAM, SAM and SOM in the Bottom-Up Market Sizer
Getting found in AI answers
Each founder’s site, scored in the free readiness scan
The first marketing hire
Full-time, fractional or agency, in the Leadership Cost Comparator
Every session runs on a free tool founders keep using afterwards.
05Free for every founder in your portfolio
One link gives your cohort the whole library.
37
tools that run in the browser
37
step-by-step playbooks
33
templates: sheets, docs and kits
73
AI agent skills, 62 with engines
95
benchmarks, each with its source
Built for the numbers every founder should know
Bottom-Up Market Sizer
Unit Economics Calculator
Pipeline Forecast & Coverage
Price Sensitivity Analyzer
Win-Loss Analyzer
Churn & Retention Calculator
Plus industry playbooks for EdTech, AI products, MedTech and franchise networks. No sign-up: aajconsult.com/hub · skills.aajconsult.com
06Original research
AAJ publishes what it measures.
How often AI answer engines cite a source
Founder marketing questions · AI Answer Visibility Index, first edition, September 2026
Perplexity
40 of 40 · 100%
Claude
10 of 40 · 25%
GPT-4.1
2 of 39 · 5%
39%
of 295 startup home pages offer no path but a demo or a sales call
AAJ Agent Readiness Study 2026
Both reports are free at aajconsult.com/hub.
07When a founder needs more
Fixed scope, published prices, no long lock-in.
| Step | What it answers | Time | Fee |
|---|---|---|---|
| Readiness scan | Score and the five biggest gaps | 1 business day | Free |
| Growth Audit (first step) | The three fixes to make first | 7 days | $1,200 |
| Sprint | One problem, with deliverables | 10 business days | $3,500 |
| Full Diagnostic | The constraint capping growth | 3 weeks | $4,500 |
| GTM & Pipeline Launch | A product taken to market | 4–8 weeks | from $9,500 |
| Retainers | Senior marketing, month to month | 3-month minimum | from $1,800/mo |
Portfolio founders: 15% off the Growth Audit ($1,020) and sprints ($2,975), during the program and for 12 months after. Fees are credited toward the next step within 30 days. Full price list at aajconsult.com/pricing.
08Who leads the work
Saroj Jha, PhD, MBA
Founder and Marketing Strategist, AAJ · San Francisco Bay Area
Engineer, then product, then marketing
So every engagement defines tracking before a single campaign launches.
More than a decade in marketing
From Abbott to early-stage startups in B2B SaaS, EdTech and AI.
Senior-led, end to end
No account managers and no handoff to juniors. The person who diagnoses stays through execution.
Founders keep the system
Every dashboard, plan and playbook stays with the team after the work ends.
09Honest scope
Which founders this helps most.
A good fit
- Seed to Series B, with a live product and early revenue
- Marketing is one person, or the founder
- Wants numbers the team can check and trust
- Wants the diagnosis before the spend
Not a fit yet
- Pre-product, or no offer to sell yet
- Wants execution with no diagnosis first
- Needs a full in-house marketing team
Still useful to them: every free tool and playbook, from day one.
Next step
Start with one call and one cohort.
1
A short call
Which gaps you see in the cohort, and what the program needs.
2
Pick a format
Resources, sessions, portfolio terms, or all three.
3
First session
Run with your current cohort, each founder’s free scan included.