Marketing resource hub

Every free AAJ resource, grouped by the marketing problem it solves. Each topic page follows the same order: learn the method in a playbook, calculate with a no-signup tool, build with a template, automate with an AI agent skill, and read the research. Not sure where to start? Take the Marketing Maturity Scorecard.

Start here

Marketing Maturity Scorecard — an 18-question self-assessment that shows where to focus first. No signup.
90-Day Growth Playbook — audit the funnel, run focused experiments, turn winners into SOPs.
Campaign Orchestrator skill — diagnoses the problem and sequences the right skills.

The numbers investors and boards ask about

Market size, budget split, pipeline coverage, price, win rate and retention. Each runs on your own numbers with no sign-up.

Paid Media Budget Allocator — Split ad spend across 16 channels with diminishing-returns math and a marginal-CAC solver. (from Paid Media)
Bottom-Up Market Sizer — Size TAM, SAM and SOM from accounts you can count, with SOM set by capacity. (from Go-to-Market & Growth Planning)
Pipeline Forecast & Coverage Calculator — Weighted forecast, coverage against your win rate, the gap to target and the pipeline needed. (from Sales & Pipeline)
Price Sensitivity Analyzer — Turn answers to four price questions into the range buyers accept, with an honest interval on each point. (from Pricing & Monetization)
Win-Loss Analyzer — Win rates by segment, loss reasons ranked by revenue and your biggest fixable leak. (from Sales & Pipeline)
Churn & Retention Calculator — NRR, GRR, revenue and logo churn, quick ratio and customer lifetime from one period. (from Retention, Expansion & Advocacy)

Browse by topic

Strategy & Positioning — Positioning, value proposition, messaging, competitive alternatives, company context. 4 playbooks, 2 tools, 3 templates, 6 skills, 10 articles.
Audience & Customer Research — Personas, surveys, customer interviews, jobs to be done, review mining. 2 playbooks, 3 tools, 1 template, 4 skills, 1 article.
Pricing & Monetization — Value metrics, tiers and packaging, price ladders, ARPU, discounting, price research. 2 playbooks, 5 tools, 1 template, 4 skills, 2 reports, 5 articles.
Brand & Voice — Brand voice, tone, messaging rules, words to avoid, AI writing guidelines, voice governance. 2 playbooks, 1 tool, 1 template, 2 skills, 6 articles.
Go-to-Market & Growth Planning — GTM strategy, marketing plans, 90-day growth programs, product launches, growth loops, channel mix. 3 playbooks, 5 tools, 4 templates, 7 skills, 15 articles.
Analytics, Experiments & Budget — Unit economics, budget sizing, KPI reporting, attribution, A/B testing, incrementality, MMM. 1 playbook, 9 tools, 5 templates, 6 skills, 2 reports, 13 articles.
Content, Copy & SEO — Content strategy, editorial calendars, SEO briefs, programmatic SEO, copywriting, repurposing. 3 playbooks, 5 tools, 1 template, 10 skills, 10 articles.
AI Search & Agent Readiness — GEO, AEO, llms.txt, structured data, AI citation tracking, agent readiness, zero-click. 1 playbook, 5 tools, 1 template, 6 skills, 2 reports, 5 articles.
Paid Media — Channel mix, budget allocation, campaign structure, ad creative, demand generation. 3 playbooks, 3 tools, 2 templates, 4 skills, 6 articles.
Social, Community & Creators — Social strategy and planning, founder-led content, dark social, community, creators and influencers. 2 playbooks, 1 tool, 3 skills, 3 articles.
PR, Partnerships & Events — PR and earned media, partnerships, co-marketing, integration marketplaces, webinars, events. 4 playbooks, 1 tool, 3 templates, 3 skills, 7 articles.
Website & Conversion — Website audits, landing pages, signup and checkout flows, conversion psychology, testing. 1 playbook, 4 tools, 1 template, 7 skills, 3 articles.
Sales & Pipeline — ICP and account scoring, ABM, outbound, discovery, objection handling, forecasting, win-loss. 6 playbooks, 6 tools, 6 templates, 11 skills, 10 articles.
Retention, Expansion & Advocacy — Onboarding and activation, lifecycle email, churn, NRR and GRR, expansion, referrals, case studies. 3 playbooks, 2 tools, 2 templates, 4 skills, 6 articles.
Marketing Ops, AI & Team — Martech stack, CRM selection, AI adoption and governance, marketing systems, hiring and fractional leadership. 1 playbook, 2 tools, 4 templates, 4 skills, 1 report, 12 articles.
Industry Playbooks — EdTech (K-12, higher education, direct to parents), AI products, MedTech (medical devices sold to hospitals and clinics), franchise networks, industry buying rules, calendars and regulations that shape marketing. 4 playbooks, 2 reports, 9 articles.

Latest research

AI Answer Visibility Index

Which sources AI answer engines cite for founder marketing questions, and how often they search at all. First edition, September 2026.

Perplexity cited a source in 40 of 40 answers (100%).
Claude cited a source in 10 of 40 answers (25%).
OpenAI GPT-4.1 cited a source in 2 of 39 answers (5%).
178 different domains in 241 citations. No domain earned more than 6 citations (2.5%). The ten most-cited domains share 17%.
0 citations to the big research firms. Gartner, Forrester, McKinsey, HBR and the other research sources on AAJ's list were never cited.

Agent Readiness Study 2026 — 39% of 295 startups offer no path but a demo or a sales call. 114 of 295 home pages. An agent cannot book its way through that.
Marketing Budget Benchmarks by Stage 2026 — 7.8% of revenue goes to marketing, the average in Gartner’s 2026 CMO Spend Survey.
The AAJ Benchmark Library — 95 benchmarks, each with its source.
All reports and research

Browse by audience

AI products — Free AAJ tools, templates, agent skills and guides for marketing an AI product: inference-aware pricing, claims you can prove and data-use answers.
EdTech — Free AAJ tools, templates, agent skills and guides for EdTech: pilots that turn into contracts, the district budget calendar, privacy reviews and claims.
MedTech — Free AAJ resources for MedTech founders selling to US hospitals and clinics: the MedTech playbook, claims checks, patient-data and referral rules.
B2B SaaS — Free AAJ tools, templates, agent skills and playbooks for B2B SaaS: pricing, unit economics, pipeline coverage, lead handoff, ICP and retention.