Marketing resource hub

Every free AAJ resource, grouped by the marketing problem it solves. Each topic page follows the same order: learn the method in a playbook, calculate with a no-signup tool, build with a template, automate with an AI agent skill, and read the research. Not sure where to start? Take the Marketing Maturity Scorecard.

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Browse by topic

  • Strategy & Positioning — Positioning, value proposition, messaging, competitive alternatives, company context. 2 playbooks, 1 tool, 3 templates, 4 skills, 9 articles.
  • Audience & Customer Research — Personas, surveys, customer interviews, jobs to be done, review mining. 2 playbooks, 2 tools, 3 skills, 1 article.
  • Pricing & Monetization — Value metrics, tiers and packaging, price ladders, ARPU, discounting, price research. 1 playbook, 2 tools, 1 template, 2 skills, 2 articles.
  • Brand & Voice — Brand voice, tone, messaging rules, words to avoid, AI writing guidelines, voice governance. 2 playbooks, 1 tool, 1 template, 2 skills, 4 articles.
  • Go-to-Market & Growth Planning — GTM strategy, marketing plans, 90-day growth programs, product launches, growth loops, channel mix. 3 playbooks, 3 tools, 4 templates, 5 skills, 13 articles.
  • Analytics, Experiments & Budget — Unit economics, budget sizing, KPI reporting, attribution, A/B testing, incrementality, MMM. 1 playbook, 5 tools, 5 templates, 5 skills, 2 reports, 9 articles.
  • Content, Copy & SEO — Content strategy, editorial calendars, SEO briefs, programmatic SEO, copywriting, repurposing. 1 playbook, 1 tool, 1 template, 5 skills, 6 articles.
  • AI Search & Agent Readiness — GEO, AEO, llms.txt, structured data, AI citation tracking, agent readiness, zero-click. 1 playbook, 3 tools, 1 template, 4 skills, 2 reports, 5 articles.
  • Paid Media — Channel mix, budget allocation, campaign structure, ad creative, demand generation. 3 playbooks, 1 tool, 3 skills, 4 articles.
  • Social, Community & Creators — Social strategy and planning, founder-led content, dark social, community, creators and influencers. 2 playbooks, 1 tool, 3 skills, 3 articles.
  • PR, Partnerships & Events — PR and earned media, partnerships, co-marketing, integration marketplaces, webinars, events. 2 playbooks, 1 tool, 2 templates, 3 skills, 6 articles.
  • Website & Conversion — Website audits, landing pages, signup and checkout flows, conversion psychology, testing. 1 playbook, 3 tools, 1 template, 6 skills, 1 article.
  • Sales & Pipeline — ICP and account scoring, ABM, outbound, discovery, objection handling, forecasting, win-loss. 5 playbooks, 4 tools, 4 templates, 8 skills, 6 articles.
  • Retention, Expansion & Advocacy — Onboarding and activation, lifecycle email, churn, NRR and GRR, expansion, referrals, case studies. 1 playbook, 2 tools, 1 template, 3 skills, 3 articles.
  • Marketing Ops, AI & Team — Martech stack, CRM selection, AI adoption and governance, marketing systems, hiring and fractional leadership. 1 playbook, 2 tools, 1 template, 3 skills, 1 report, 9 articles.
  • Industry Playbooks — EdTech (K-12, higher education, direct to parents), AI products, franchise networks, industry buying rules, calendars and regulations that shape marketing. 3 playbooks, 5 articles.

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