Industry Reports

Research-grade reports on the architecture, cost, and effectiveness of modern marketing — built for founders, CMOs, and growth leaders. Each report is written for a decision: what to spend, what to buy, and what to measure. The figures come from named surveys and from AAJ's own client work, and each report links to the free tools and templates that apply its numbers to your own company.

Reports

  1. The 2024–2025 Marketing Technology Stack Landscape

    MarTech · 25 min read

    Topic: Marketing Ops, AI & Team

    Architecture, costs, and effectiveness of the modern MarTech stack across industries, channels, and company stages.

  2. Marketing Budget Benchmarks by Stage 2026

    Budget · 18 min read

    Topic: Analytics, Experiments & Budget

    How growth-stage companies allocate marketing investment in 2026 — by stage, type, industry, and geography.

  3. AI Answer Visibility Index, 2026-Q4

    AI Search · 8 min read

    Topic: AI Search & Agent Readiness

    What Perplexity, Claude and GPT-4.1 cite when founders ask 40 marketing questions. Updated quarterly.

  4. Agent Readiness Study 2026

    AI Search · 10 min read

    Topic: AI Search & Agent Readiness

    Can an AI agent buy from a YC B2B startup? Ten website checks across 295 companies, with the dataset.