A precision toolkit for Brand, Growth & Analytics

Free tools, organized by how marketing actually runs: Diagnose what's leaking, Design the plan, then Execute with confidence. No signup, results in minutes.

Diagnose

Find the gaps. Score the leaks. Spot the wins worth chasing.

  1. Website Grader

    Audit

    Topic: Website & Conversion

    An instant, structured audit of SEO, performance, conversion, and trust signals. Turns any URL into a prioritized fix list.

  2. Five-Second Message Test

    Messaging

    Topic: Website & Conversion

    Show a page for five seconds and score whether people got what it is, who it's for, why choose it and what to do next.

  3. Unit Economics Calculator

    Diagnostics

    Topic: Analytics, Experiments & Budget

    Pressure-test CAC, LTV, payback, and gross margin in seconds — and see whether your growth math actually compounds.

  4. A/B Test Significance Calculator

    Experimentation

    Topic: Analytics, Experiments & Budget

    Find out whether your test variant actually won — or whether you're about to ship random noise.

  5. Self-Reported Attribution Coder

    Analytics

    Topic: Analytics, Experiments & Budget

    Code the answers to How did you hear about us? into channels and see what your analytics missed.

  6. SEO & GEO Readiness Scorer

    Discoverability

    Topic: AI Search & Agent Readiness

    Paste any URL and see how ready it is to be found and cited — by Google and by AI answer engines.

  7. Pipeline Forecast & Coverage Calculator

    Forecasting

    Topic: Sales & Pipeline

    Get a weighted pipeline forecast, coverage ratio against your win rate, and exactly how much new pipeline you'd need to hit plan.

  8. ICP Fit Scorer

    Targeting

    Topic: Sales & Pipeline

    Score and tier your target accounts by ICP fit (A/B/C) so reps work the best-fit deals first.

  9. Win-Loss Analyzer

    Diagnostics

    Topic: Sales & Pipeline

    See why you actually win and lose — win rates by segment, loss reasons ranked by revenue, competitive records, and your single biggest fixable leak.

  10. Battlecard Builder

    Sales

    Topic: Sales & Pipeline

    Build a competitor battlecard with proof for every claim, sourced and dated facts, and honest rival strengths.

  11. Launch Readiness Planner

    Planning

    Topic: Go-to-Market & Growth Planning

    Score launch readiness across six dimensions and build the dated work-back plan from T-30 to T+21.

  12. Agent Readiness Quick Check

    Diagnostics

    Topic: AI Search & Agent Readiness

    Score whether an AI agent acting for a buyer can find you, evaluate you against alternatives and act - fifteen checks across five weighted dimensions.

  13. AI Answer Share-of-Voice Tracker

    Diagnostics

    Topic: AI Search & Agent Readiness

    Size a GEO prompt set, score presence, citation and visibility across AI answer engines, and test whether a change since the last run is real or noise.

  14. Content Brief Builder

    Planning

    Topic: Content, Copy & SEO

    Turn a target query into a writer-ready brief, with intent read from what ranks and the sources named before anyone writes.

  15. Marketing Leadership Cost Comparator

    Planning

    Topic: Marketing Ops, AI & Team

    Compare a full-time hire, a fractional leader and an agency on your own numbers, including ramp, recruiting and your own hours.

  16. Webinar Pipeline Planner

    Planning

    Topic: PR, Partnerships & Events

    Work backwards from a pipeline target to the registrations, attendance and follow-ups a webinar needs — and see which stage caps the result.

  17. Bottom-Up Market Sizer

    Planning

    Topic: Go-to-Market & Growth Planning

    Build TAM, SAM and SOM from accounts you can count, with SOM set by capacity and every unsourced number flagged.

  18. Brand Voice Checker

    Editing

    Topic: Brand & Voice

    Check a draft against your own voice rules and get a pass or revise verdict per block, with every finding quoted in context.

  19. Email Authentication Checker

    Diagnostics

    Topic: Marketing Ops, AI & Team

    Read your live SPF, DKIM and DMARC records and see whether someone can send email as you, with the exact record that fixes each gap.

  20. Marketing Maturity Scorecard

    Diagnostics

    An 18-question, whole-funnel self-assessment for founder-led startups. Score six dimensions and see where to focus first.

  21. Marketing Decision Guides

    Planning

    Topic: Go-to-Market & Growth Planning

    Which channel first, which marketing hire, which tools now: a few questions each, then a clear answer and where to go next.

  22. Churn & Retention Calculator

    Retention

    Topic: Retention, Expansion & Advocacy

    Enter one period of revenue movement and get NRR, GRR, revenue and logo churn, the SaaS quick ratio, and average customer lifetime.

  23. Cohort Retention Curve Builder

    Retention

    Topic: Retention, Expansion & Advocacy

    Paste cohorts or customer start and end dates and get retention curves, a fair average, where retention levels off, and whether newer cohorts do better.

  24. Marketing KPI Report

    Reporting

    Topic: Analytics, Experiments & Budget

    Turn one period of spend, funnel, revenue and pipeline into a board-ready snapshot with target attainment and period-over-period deltas.

Design

Shape the plan — budget, positioning, audience, the page itself.

  1. Marketing Budget Calculator

    Planning

    Topic: Analytics, Experiments & Budget

    Size your annual marketing spend against 2026 benchmarks by funding stage, business model, and motion — then see a sensible channel split.

  2. Positioning Statement Generator

    Strategy

    Topic: Strategy & Positioning

    Answer seven guided prompts and watch a complete positioning system take shape — statement, value prop, elevator pitch, and hero copy.

  3. Persona Builder

    Audience

    Topic: Audience & Customer Research

    Turn a fuzzy target audience into a sharp customer profile — with marketer, sales & founder lenses.

  4. WebGen AI

    AI

    Topic: Website & Conversion

    Generate a complete, responsive single-page website in five guided steps — AI-built HTML, CSS, and JavaScript.

  5. Paid Media Budget Allocator

    Planning

    Topic: Paid Media

    Pick a business model preset, set your budget or CAC ceiling, and watch the engine split spend across channels with diminishing-returns math.

  6. Pricing & ARPU Modeler

    Pricing

    Topic: Pricing & Monetization

    Model your SaaS tiers — blended ARPU, revenue mix, price-ladder multiples, and whether your top tier anchors.

  7. Price Sensitivity Analyzer

    Pricing

    Topic: Pricing & Monetization

    Paste answers to four price questions and get the price range buyers accept, the points inside it, and an honest interval around each.

Execute

Run the work, ship the calendar, prove what compounded.

  1. Content Calendar Template

    Execution

    Turns random acts of content into a planned engine — map every piece across channel, persona, and funnel stage.

  2. Social Studio

    Social

    Topic: Social, Community & Creators

    Plan, draft, schedule and track your social content across X, LinkedIn, Instagram, Facebook, TikTok, Threads and YouTube.

  3. Survey Studio

    Free tool

    Topic: Audience & Customer Research

    Build, share, and analyze surveys in minutes — free. Multiple-choice, rating and open-text with real-time results and CSV export.