ICP Fit Scorer

Free tool by AAJ — spend time on fit, not on logos

Score and tier your target accounts by how well they fit your ideal customer profile — so your team works the deals most likely to close, in order. Define your ICP signals with relative weights, tap the signals each account matches, and get a live 0–100 fit score and A/B/C tier per account. Runs entirely in your browser. No signup, nothing stored or shared.

Use the tool at aajconsult.com/tools/icp-fit-scorer.

What is ICP fit scoring?

It rates each account against the signals that predict a good deal — industry, size, the tools they use, funding, hiring — each weighted by how predictive it is. The weighted matches become a 0–100 score and an A/B/C tier (A ≥ 70 · B 40–69 · C < 40), so outbound works the best-fit accounts first instead of chasing logos at random.

How to use a fit score

A target list is only as good as the thinking behind the score. Weight by what actually predicts a win — the biggest weights should go to the signals your closed-won customers share and your losses don't. Calibrate against your best customers: run a few of your strongest existing customers through the scorer, and adjust weights until they land in A-tier. Then act on the tiers: A-tier goes to outbound first; B-tier is usually one missing signal — verify before investing; C-tier is a deprioritize, not a no.

Frequently asked questions

How many signals should I use?

Four to six sharp, predictive signals beat a long list. Too many and the weights blur; too few and everything scores the same.

Do the weights have to add to 100?

No. Weights are relative — the scorer normalizes them. A signal with weight 30 simply counts twice as much as one with weight 15.

What do the tiers mean for outbound?

A (≥70): work now. B (40–69): usually one missing signal — verify, then pursue. C (<40): deprioritize until something changes.

Is anything stored or shared?

No. Everything runs in your browser, nothing is saved or sent, and there's no signup. Refreshing the page clears it.

Related resources

Three-Lens Persona Brief — Pipeline Forecast & Coverage Calculator — All free tools — Marketing consulting services

Building with AI agents? This is the web version of AAJ's open-source target-account-list skill — explore the catalog at skills.aajconsult.com.

A scored list tells you who to call. A motion tells you what to say.

AAJ turns a fit-scored list into a working outbound motion — sequences, messaging, and a pipeline plan tied to your ICP. Book a Growth Audit.

Run this in your agent

The free AAJ agent skill Target Account List does this job inside a coding agent, on your own data. Install it with npx skills add sarojkjha/aaj-marketing-skills --skill target-account-list.

Using Claude or ChatGPT instead? Add the AAJ engines as a custom connector, with no install: https://aaj-engines-mcp.sarojkjha10.workers.dev/mcp