Meet Saroj — the strategist behind AAJ
Saroj Jha founded AAJ to replace marketing guesswork with systems that scale. With 10+ years across SaaS, EdTech, Wellness, and AI startups, he pairs analytical rigour with human-centered storytelling to help Seed–Series B founders spend smarter and grow faster.
Guiding principles: clarity over complexity, data with context, warmth with authority, systems that scale, and creativity grounded in strategy.