What is AAJ's approach?

AAJ combines strategic clarity with practical execution. We focus on data-driven marketing, structured frameworks, and measurable outcomes — not vanity metrics.

Meet Saroj — the strategist behind AAJ

Q: Who founded AAJ?

AAJ was founded by Saroj Jha, a marketing strategist with deep experience in growth marketing, analytics, and go-to-market strategy for startups and scaling companies.

Q: Does AAJ work with companies outside the US?

Yes. AAJ works with companies globally, with a focus on English-speaking markets. Most engagements are conducted remotely.

Saroj Jha started AAJ to replace marketing guesswork with systems that scale. With experience across B2B SaaS, EdTech, and AI startups, he pairs analytical rigour with human-centered storytelling to help founders spend smarter and grow faster.

Before AAJ, Saroj led product launches, brand systems, and growth initiatives, always connecting spend to pipeline, not vanity metrics. His focus: simplify complex decisions, build repeatable playbooks, and show teams exactly what drives revenue.

AAJ exists to give founders something rare: a strategist who owns the outcome end-to-end, from positioning to pipeline, with empathy and precision.

Guiding principles

Clarity over complexity
Data with context
Warmth with authority
Systems that scale
Creativity grounded in strategy

Frequently asked questions

Who is Saroj Jha?

Saroj Jha is the founder of AAJ and a marketing strategist with deep experience in growth marketing, analytics, and go-to-market strategy. He has worked across B2B SaaS, EdTech, and AI startups, pairing analytical rigor with human-centered storytelling to help founders spend smarter and grow faster.

What is Saroj Jha's consulting methodology?

Saroj works through a three-phase methodology — Diagnose, Design, Execute. He starts by mapping the funnel and competitive landscape, designs a 60–90 day plan focused on the highest-leverage moves, and supports execution with measurement systems that connect spend to pipeline rather than vanity metrics.

What kinds of companies has Saroj Jha worked with?

Saroj has advised and led marketing for startups and scaling brands in the US and globally, across B2B SaaS, DTC, EdTech, and AI. Engagements range from focused sprints to multi-quarter growth partnerships.

Does AAJ work with companies outside the US?

Yes. AAJ is based in the East Bay, California, and works with clients across the United States and select international markets. Most engagements are conducted remotely so distributed founders can plug into senior strategy without geographic constraints.