Pipeline Forecast & Coverage Calculator

Free tool by AAJ — the math behind decisions you can defend

See whether your pipeline can actually hit the number — a weighted sales forecast, your coverage ratio against the benchmark for your win rate, the gap to target, and exactly how much new qualified pipeline you'd need to close it. Runs entirely in your browser. No signup, nothing stored or shared.

Use the tool at aajconsult.com/tools/pipeline-forecast-calculator.

What is pipeline coverage?

Coverage is your open pipeline divided by your target. The pipeline you need scales with your win rate: at a 25% win rate you need roughly 4× coverage, because only about one in four qualified deals closes. Below that, the gap is a pipeline problem; at or above it with a short forecast, it's a conversion problem.

How to read your coverage

A forecast is only useful if it's honest. Two numbers decide whether you'll hit plan: what your current deals are likely to close (the weighted forecast, Σ amount × probability) and whether you have enough pipeline behind them (coverage). "Commit" (deals with probability ≥ 75%) is your floor; "best case" assumes every open deal closes; the truth sits in between.

Frequently asked questions

How much pipeline coverage do I need?

Roughly 1 ÷ your win rate. A 25% win rate needs ~4×, a 33% win rate ~3×. This calculator flags your coverage against that benchmark automatically.

What stage probabilities should I use?

Your own historical conversion from each stage to closed-won. If you don't have it yet, the defaults (10 / 25 / 50 / 75 / 90%) are a reasonable start — but treat the output as directional until you plug in real numbers.

What's "new pipeline needed"?

The gap to target divided by your win rate — how much additional qualified pipeline you'd have to create now to cover the shortfall at your current close rate.

Is this stored or shared?

No. Everything runs in your browser, nothing is saved or sent, and there's no signup. Refreshing the page clears it.

Related resources

Unit Economics Calculator — Marketing Budget Calculator — All free tools — Marketing consulting services

Building with AI agents? This is the web version of AAJ's open-source pipeline-and-forecast skill — explore the catalog at skills.aajconsult.com.

A forecast tells you where you stand. A plan tells you what to do.

If your coverage is thin or your conversion is leaking, AAJ's Growth Audit turns this snapshot into a prioritized pipeline plan in 7 days. Book a Growth Audit.

Run this in your agent

The same method runs as the free AAJ agent skill Pipeline & Forecast, so a coding agent can do this work with your own data. Install it with npx skills add sarojkjha/aaj-marketing-skills --skill pipeline-and-forecast.