Site Index - All Pages on AAJ
A complete plain-HTML map of every public page on aajconsult.com, built for search engines and AI agents (ChatGPT, Claude, Perplexity, CoPilot, Gemini). Also available as XML sitemap, llms.txt, and llms-full.txt.
Core
Topic Hubs
Every resource on one subject, grouped by what you want to do: learn the method, run the numbers, build it, automate it, read the research.
- All topic hubs
- Strategy & Positioning
- Audience & Customer Research
- Pricing & Monetization
- Brand & Voice
- Go-to-Market & Growth Planning
- Analytics, Experiments & Budget
- Content, Copy & SEO
- AI Search & Agent Readiness
- Paid Media
- Social, Community & Creators
- PR, Partnerships & Events
- Website & Conversion
- Sales & Pipeline
- Retention, Expansion & Advocacy
- Marketing Ops, AI & Team
Free Tools
- All free marketing tools
- Unit Economics Calculator
- Marketing Budget Calculator
- Paid Media Budget Allocator
- Pricing & ARPU Modeler
- Pipeline Forecast & Coverage Calculator
- ICP Fit Scorer
- Win-Loss Analyzer
- Battlecard Builder
- Webinar Pipeline Planner
- Email Authentication Checker
- Price Sensitivity Analyzer
- Bottom-Up Market Sizer
- Churn & Retention Calculator
- Positioning Statement Generator
- Three-Lens Persona Brief
- Marketing KPI Report
- A/B Test Significance Calculator
- Self-Reported Attribution Coder
- Marketing Maturity Scorecard
- Website Conversion Audit
- SEO & GEO Readiness Scorer
- Social Studio
- Survey Studio
- WebGen AI
Playbooks
- All playbooks
- B2B Marketing Foundations Playbook (start here)
- Pricing, Packaging & Monetization Playbook
- SaaS Pricing & Packaging Playbook
- ICP & Account-Scoring Playbook
- Customer Segmentation Playbook
- Market Research Playbook
- Lead Management Playbook
- EdTech Marketing Playbook
- MedTech Marketing Playbook
- Marketing AI Products Playbook
- 90‑Day Growth Playbook
- Demand Gen & Performance Marketing Playbook
- Paid Media Budget Allocation Playbook
- Pipeline Coverage & Forecasting Playbook
- Win-Loss Analysis Playbook
- Account-Based Marketing (ABM) Playbook
- Website & Conversion Optimization Playbook
- Customer Onboarding & Retention Playbook
- Product-Led Growth Playbook
- Analytics & Attribution Playbook
- Product Launch Playbook
- Agentic AI in Marketing Playbook
- Franchise Marketing Playbook
- Digital Advertising Playbook
- GEO & AEO Playbook
- Earned Media Playbook
- Partner Co-Marketing Playbook
- Founder-Led LinkedIn Playbook
- Content Creation Playbook
- Brand Voice Playbook
- Brand Foundations Playbook
- Community and Dark Social Playbook
- Survey Playbook
- Crisis Communications Playbook
- Cold Outbound Playbook
- Referral and Affiliate Programs Playbook
- Customer Proof and Advocacy Playbook
- Email Newsletter and Lifecycle Playbook
- SEO Playbook for Startups
- Webinar and Event Programs Playbook
- Competitive Intelligence Playbook
- Marketing Planning and Goals Playbook
Free Templates
- All free templates
- The Startup Marketing Plan
- The Marketing Budget Planner
- The Positioning & Messaging Workbook
- The Sales Pipeline & Forecast Tracker
- The MMM-Lite Starter Kit
- The AI Visibility Starter Kit
- The Content Calendar & Repurposing Tracker
- The ICP & Target Account Scorecard
- The Marketing KPI Board Report
- The Launch Plan Checklist
- The Retention & NRR Workbook
- The AI Tool Policy for Marketing
- The Brand Voice Guide
Reports
Benchmarks
Case Studies
- All case studies
- AcmeFlow — B2B SaaS Growth
- FocusGummy — DTC Launch
- FitMax — Competitor Audit
- Community Table — Nonprofit Reach
Blog
- All articles
- Is original research worth it for a startup?
- Which customer segment should a startup win first?
- Does a stranger understand your homepage in five seconds?
- How do I write a customer case study that sales will actually use?
- Google Ads for B2B startups: is search worth it before buyers search for you?
- What should go on a battlecard for a team of three reps?
- Which onboarding emails should a SaaS send in its first 30 days?
- How do I show a hospital buyer the return on a medical device? Build it from their numbers, and count only what turns into cash
- What can a medical device startup say before and after FDA clearance?
- How do I turn a paid pilot into a contract? Write the contract before the pilot starts
- Can I trust “How did you hear about us?”
- What should I show the board about marketing?
- Is my growth efficient? Burn multiple and magic number for Seed to Series B
- How should an AI startup price when inference costs keep moving?
- How do I raise prices on existing customers without losing them?
- Retention is a marketing job too: fit before the sale, visible value after it
- Employer Branding for Startups: How to Attract Engineers Without a Famous Name
- Lifetime Deals and AppSumo for B2B SaaS: The Real Math Before You Launch One
- Do You Need a Prompt Engineer? Hiring for AI in a Startup Marketing Team
- Accessible Marketing for Startups: What WCAG 2.2 Means for Your Website, Content and Campaigns
- Billboards, Radio, Print and Sponsorships: When Offline Marketing Makes Sense for a Startup
- SMS and WhatsApp Marketing for Startups: When It Works, How to Get Consent, and What to Send
- App Store Optimization for Startups: How to Get Your App Found and Chosen on the App Store and Google Play
- Affiliate Programs for B2B SaaS: When They Work, What to Pay and How to Run One
- How to Get Your Clinic Found on Google Maps
- The Legal Basics of a Startup Marketing Site
- Direct Mail to Target Accounts: When It Is Worth It for a B2B Startup
- Why Your Brand's Voice Matters More in the Age of AI
- Cold Email for Founders: How to Write a Sequence That Gets Replies
- Running a Discovery Call: Ask About the Problem, Not Your Product
- How to Align Sales and Marketing at a Startup
- Value Proposition and Messaging Framework: Turn Your Positioning Into One Story
- Running and Synthesizing Customer Interviews
- The B2B Buying Committee: How to Market to Everyone Who Signs Off
- Review Sites for Startups: How to Earn Honest G2 and Capterra Reviews
- Integration Marketplaces: How to Market Your App Where Your Customers' Software Lives
- How to Launch on Product Hunt Without Wasting the Day
- Conferences and Trade Shows for Startups: Which Events Are Worth It?
- Video Marketing for B2B Startups: What to Make First and How to Use It
- Podcasts for B2B Startups: Guest on Shows First, Then Decide Whether to Host
- How to Grow a Startup Newsletter That Brings in Customers
- Customer Advocacy, Reviews and NPS: How to Build a Feedback Program That Earns Word of Mouth
- Startup Brand Identity: How to Name a Product, Refresh Your Look and Decide Whether to Rebrand
- Category Design for Startups: Create a New Category or Win an Existing One?
- Founder Story and Company Narrative: How to Tell Yours Without Overpromising
- Marketing Planning Cadence and OKRs: A Simple System for Startups
- International Expansion for SaaS Startups: How to Choose and Enter Your First Foreign Market
- How to Market a Two-Sided Marketplace: Solving the Chicken-and-Egg Problem
- SEO for Startups: When to Start and What to Do First
- Privacy and Advertising Rules for Startup Marketers: What to Check Before You Launch
- How to Size Your Market: TAM, SAM and SOM for an Investor Pitch
- The Market and Competition Slides in Your Investor Pitch
- LinkedIn Ads for B2B Startups: When to Use Them and How to Start
- Meta Ads for Startups: Facebook and Instagram After the Privacy Changes
- Retargeting for Startups: What Works, What It Really Adds, and What It Costs You
- How to Make Security a Selling Point: SOC 2, Trust Pages and AI Data-Use Answers
- How to Market to Developers (APIs, SDKs and AI Tools)
- Your First Marketing Hire: When to Hire, Who to Hire and What They Should Do First
- How to Choose and Manage a Marketing Agency as a Startup
- Tracking Setup for Startups: GA4, UTMs and Events Done Right
- Free Trial, Freemium or Demo? How to Choose Your Startup’s Entry Model
- Referral Programs for Startups: How to Turn Happy Customers Into Your Best Channel
- How to Market an AI Product (When Every Product Says It Has AI)
- The EdTech Marketing Calendar: When Schools Plan, Budget and Buy
- How to Sell EdTech to School Districts
- Competitive Analysis for Startups: Research That Changes Decisions
- Product-Market Fit: How to Tell If You Have It
- Which marketing channels should a startup start with?
- How to pitch a journalist when nobody has heard of your startup
- How to run a webinar that creates pipeline, not just registrants
- Why AI-written content doesn't sound like you
- The Craigslist Story You Read on LinkedIn Is Wrong. The True Version Is More Useful.
- The Authenticity Audit: how to tell a real creator recommendation from an expensive imitation
- Stop chasing the click: how startups can win with zero-click marketing
- Your NRR is 100% and you are losing a quarter of your customers
- How Do I Know If Marketing Is Working? Read the Stages, Not the Top of the Funnel
- Why doesn't ChatGPT recommend my company?
- Our Pipeline Is Full and Nothing Is Closing. What's Actually Wrong?
- My LTV:CAC Is Below 3:1. Which Number Should I Fix First?
- What Is GEO? What the Evidence Actually Says About AI Citations
- Incrementality Testing for Startups: Prove Your Ads Actually Work (2026 Guide)
- Dark Social: Where B2B Demand Actually Happens Now (2026 Guide)
- MMM-Lite: Marketing Mix Modeling for Startups (No Data Science Team Required)
- Startup Positioning: How to Become the Obvious Choice (Not a Nice-to-Have)
- SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid
- Fractional CMO Cost Guide 2026: Rates, Retainers & Benchmarks
- How to Hire a Marketing Consultant for Your Startup (A Founder's Buyer Guide)
- Same Message, Different Medium: How to Tailor Content to Every Marketing Channel
- A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)
- Go-to-Market Strategy Examples: 10 B2B Startup Launches Analyzed
- Marketing Strategy for Startups: A Four-Layer Framework for Founders
- How Much Should a Startup Spend on Marketing? Budget Ranges by Stage
- How to Build a B2B Go-to-Market Strategy from Scratch: A Founder's Playbook
- Product Launch Checklist for Startups: 15 Things Teams Forget
- Fractional CMO vs In‑House Marketing Team: What Actually Works at Each Growth Stage?
- Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)
- How to Do ABM as a Startup (Without Enterprise Budgets, Tools, or Teams)
- The Pricing Mistakes That Quietly Kill Startup Growth
- How Early-Stage Startups Should Use Digital Ads: A Practical Guide to Meta, Google, TikTok & X
- Modern Marketing Tech Stack for Startups: What You Actually Need vs. What Is Overkill
- Why the Core Principles of Marketing Haven't Changed in the Age of AI
- How AI Agents Are Changing Marketing: How to Stay Discoverable
- How to Build a Marketing System That Runs Without You
- How to Choose a CRM for Your Startup (Without Getting Overwhelmed)
- Practical Ways to Use AI in Your Marketing Without Losing Your Voice
- Marketing Analytics for Startups: Measure What Changes a Decision
- Omnichannel Marketing for Startups: When It Pays and How to Start
- Demand Creation vs. Demand Capture: What Each Does and How to Rebalance
- Is Your Marketing Budget Working? How to Measure and Improve ROI
- SEO, GEO and AEO: How B2B Companies Get Found Online
- Social Media Strategy for Startups: Where to Post and What to Measure
- How to Create Engaging Content That Attracts and Converts Customers
- Marketing Strategy Roadmap: A One-Page Plan for a New Business
AI Discovery
Plain-text indexes for LLM agents (Perplexity, ChatGPT, Claude, CoPilot).
- XML sitemap (sitemap.xml)
- LLM index (llms.txt)
- LLM full reference (llms-full.txt)
- Blog RSS feed (rss.xml)
- robots.txt
Skills (external)
Open-source AI marketing skills catalog, maintained on a separate subdomain with its own sitemap and llms.txt.