Marketing Consulting Services — AAJ

Full-service marketing consulting: strategy, analytics, demand gen, CRO, product launches, and AI-powered growth. Built for startups and scaling teams.

Which engagements can you buy?

• Positioning & Message Sprint — a pressure-tested positioning statement, proof points for every claim, rewritten core copy, and a voice standard.
• Unit Economics & Retention Sprint — defensible LTV, CAC, payback and retention numbers, a weighted forecast, and a verdict on which constraint binds first.
• AI Visibility Sprint — how visible you are to AI answer engines and buyer-side agents, scored, baselined and prioritised in cost order.
• Full Diagnostic — three weeks, the whole funnel, one verdict: the binding constraint named and a sequenced plan with values attached.
• GTM & Pipeline Engagement — segment, launch and a pipeline model you can forecast from.
• MMM-Lite Engagement — media-mix model plus a live incrementality test; you keep the code.
• Fractional Marketing Leadership — senior marketing judgment on a monthly cadence, advisory through to embedded ownership.

What services does AAJ offer?

• Brand Strategy — Define your unique market position and build a compelling brand narrative that resonates with your audience.
• Growth Marketing — Data-driven strategies to accelerate customer acquisition and maximize your marketing ROI.
• Digital Campaigns — Full-funnel digital marketing campaigns across search, social, and programmatic channels.
• Analytics & Insights — Transform raw data into actionable insights that drive smarter business decisions.
• Customer Experience — Map and optimize every touchpoint to create memorable customer journeys.
• Creative Strategy — Bold creative concepts that cut through the noise and capture attention.

What do engagements look like in practice?

The examples below are illustrative sample engagements — not descriptions of specific named clients. They show how AAJ would apply the Diagnose → Design → Execute methodology to recognizable engagement shapes.

Plateaued B2B SaaS (illustrative)

For a plateaued ~$3M ARR B2B SaaS profile, the approach would be to sharpen ICP focus to a defensible mid-market segment, rebuild onboarding around a single high-signal activation moment, and shift paid spend toward account-based outbound and partner co-marketing. Illustrative outcome ranges include lifts to demo bookings, improvements in trial-to-paid conversion, and incremental monthly ARR.

DTC Wellness Launch (illustrative)

For a nootropic gummy launch profile into a crowded category with a modest budget, the approach would be to rebuild the landing page around a clearly cited differentiator, restructure the paid creative system, and tighten audience targeting — with the goal of reducing cost-per-acquisition materially over the first 90 days.

Local Nonprofit Awareness (illustrative)

For a community-focused nonprofit profile, an 8-week awareness and donor-acquisition campaign would combine story clarification, focused owned and paid channels, and a repeatable campaign template that volunteers can run.

Read illustrative case studies — View pricing

How do AAJ engagements work?

Every AAJ engagement follows the same three-phase methodology — Diagnose, Design, Execute — regardless of service line. The Diagnose phase establishes a shared, evidence-based view of the funnel, the market, and the operating system. The Design phase produces a focused 60 to 90 day plan with named owners and measurable checkpoints. The Execute phase holds the operating rhythm so the work actually ships.

This methodology applies whether the engagement is a brand strategy refresh, a product launch, a paid media rebuild, an analytics implementation, or a customer experience audit. The shape of the deliverables changes; the discipline does not.

Who does AAJ work with?

• Founder-led startups between $500K and $10M ARR.
• B2B SaaS, EdTech, Wellness, AI, and DTC brands.
• Franchise systems and multi-location service businesses.
• Scaling teams that need senior marketing strategy without the overhead of a full-time CMO.

What engagement formats are available?

Services are delivered in three engagement formats: Sprints ($3,500 each, 10 business days, fixed fee), larger engagements (the GTM & Pipeline Launch from $9,500 and the MMM-Lite Engagement at $8,500), and Retainers (monthly, three-month minimum). Detailed scopes and price ranges are posted on the pricing page.

How do you get in touch?

Book a free discovery conversation through the contact page to discuss the right engagement format for the current priority.