Marketing systems that can explain their own pipeline.

Published January 15, 2025 · Updated October 12, 2026 · By Saroj Jha, Founder & Marketing Strategist

AAJ is a marketing consultancy for Seed to Series B companies. AAJ finds where your pipeline leaks, fixes what matters most first, and builds a marketing system your team can run on its own.

• Built for: founder-led companies, Seed to Series B.
• Pricing: published, fixed scope, no long lock-in.
• The first step: a fixed-scope Growth Audit, delivered in 7 days.
• What you keep: every dashboard, plan and playbook.

Mission

Make marketing as accountable as the rest of the business: every dollar traced to pipeline, every decision traced to a number, and every plan owned by your team.

Sound familiar? Here's what changes.

Each problem has a specific fix. Work starts with the one costing you most.

• Spend you can't trace to pipeline. The fix: tracking set up before spend, so every dollar maps to pipeline.
• Reports full of activity, not revenue. The fix: a dashboard built on pipeline, acquisition cost and payback.
• A new channel every quarter, no momentum. The fix: one prioritised plan that sequences channels and measures each one.
• Big calls without senior marketing judgment. The fix: senior marketing leadership, without hiring a full-time CMO.

How does the AAJ method work?

Every engagement follows the same three steps: Diagnose, Design, Execute. How long each takes depends on the problem, from a fixed-scope audit to a monthly retainer. The full method is on the methodology page.

1. Diagnose — Audit the funnel, positioning, channel mix and analytics. You get a scored teardown naming the leaks that matter most.
2. Design — Set the strategy, messaging, channel roadmap and measurement model. You get a one-page plan and a prioritised backlog the team can run against.
3. Execute — Support the launch, optimise weekly and set up the reporting rhythm. You get live campaigns, a working dashboard and a playbook your team can rerun.

Measure, learn, repeat. On a retainer, each Execute cycle feeds the next Diagnose.

What does AAJ do?

Six services in three layers of one marketing system. Each layer builds on the one before it. Details are on the services page.

Layer 1, the foundation: Strategy

Decide who you serve and why you win.

• Brand strategy — Position, ideal customer profile, value proposition and messaging.
• Go-to-market planning — Launch plans with segments, milestones, channel priorities and success metrics.

Layer 2, the engine: Growth

Turn the plan into pipeline.

• Growth marketing — Experiments, paid media, lifecycle and content as one acquisition system.
• Digital campaigns — Full-funnel campaigns with tracking defined before launch.

Layer 3, on top: Measurement and retention

Know what worked, and keep the customers you won.

• Analytics and insights — Dashboards and attribution built for stop, start and scale decisions.
• Customer experience — Onboarding, retention and renewal: churn you've already paid for is the cheapest growth.

Ways to work with AAJ

Start small and scale when it's working. Every option has a fixed scope, and the audit fee is credited in full toward the next step.

• Growth Audit — Find the leaks. A scored teardown and the three fixes to make first. Start here.
• Sprint — Fix one problem. Positioning, AI visibility or unit economics, with working deliverables.
• Full Diagnostic — See the whole funnel. Acquisition, conversion, retention and message, ending in one sequenced plan.
• Engagement — Build and launch. Diagnose, Design and Execute for a new market or a pipeline build.
• Retainer — Lead it every month. Senior marketing leadership, without a full-time hire.

Every option is compared on the pricing page.

Four principles behind every engagement

• Clarity over complexity. Three priorities you'll execute, not thirty you'll admire.
• Data with context. Numbers tell you where to look; experience tells you what to do next.
• Warmth with authority. Hard truths, early and kindly, with a plan attached.
• Systems that outlast the engagement. Playbooks your team runs and measurement your team trusts.

Who founded AAJ?

AAJ was founded by Saroj Jha, PhD, MBA: more than a decade in marketing, from Abbott to early-stage startups, building the systems that tie spend to pipeline. Every AAJ engagement is senior-led.

How do I get started with AAJ?

Start with a strategy call. Share goals, current funnel data, and the biggest growth question on your desk — walk away with a clear recommendation and a written next step, no strings attached. Book a Strategy Call or run the free SEO & GEO Readiness Scorer first to bring a data point to the conversation.

Helpful Resources for SEO, GEO, and AEO

AAJ publishes AI-readable and crawler-readable resources including free marketing playbooks, long-form strategy articles, case studies, pricing information, founder background, llms.txt, and llms-full.txt.