Five people describe what you do five different ways.

In ten business days you'll have a positioning statement that survives pressure-testing, the proof points behind every claim, and homepage and sales copy that ladders to it — plus a voice standard so the next hundred pieces still sound like you.

Who this is for

• Your homepage could be any company in your category
• Sales and marketing describe the product differently
• You're about to scale content and want a standard before volume, not after

Who this isn't for

• You haven't found product-market fit — positioning won't manufacture it
• You want a rebrand; this is language, not identity
• You have a positioning you believe in and just want copy

What you get

• A positioning statement with the category, the competitive alternative and the differentiator made explicit
• Proof points for every claim, and a flag on any claim that has none
• Rewritten homepage hero and one core page, scored on clarity, concreteness and claim-defensibility
• A voice standard with do/don't rules, and a review pass any writer or agent can apply
• An audit trail showing what changed and why

How it runs

• Days 1–2: Interviews, competitive alternative mapped, claims inventoried
• Days 3–7: Positioning drafted and pressure-tested, copy rewritten
• Days 8–10: Voice standard, readout, handoff

What it costs

Positioning & Message Sprint — $3,500, 10 business days.

The credit applies once per relationship and does not stack. One audit credits into one sprint, or one sprint credits into one retainer — not both in sequence.

Founding Client rate applies to the first three companies and closes 30 September.

Engines behind this sprint

• positioning-statement
• copywriting
• brand-voice-governance

Frequently asked questions

Can we talk before buying?

There's no free discovery call. The Growth Audit ($600 founding / $1,200) includes a 60-minute walkthrough of your results — that's the conversation, and it comes with the analysis rather than instead of it.

Who do you interview?

Founders, the people who sell, and where possible recent buyers and recent losses. The competitive alternative is mapped from what buyers actually considered, not from a category list.

How much copy do we get?

The homepage hero and one core page, rewritten and scored on clarity, concreteness and claim-defensibility — plus the voice standard so your team or an AI agent can apply the same rules to everything after.

What happens to claims we can't prove?

They get flagged. Any claim without a proof point is marked as unsupported rather than quietly rewritten into something vaguer.

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