The AAJ Methodology — Diagnose, Design, Execute
AAJ's three-phase methodology turns scattered marketing tactics into a measurable growth system built on pipeline, CAC, and retention — not vanity metrics.
Diagnose
Audit positioning, funnel, channels, and measurement to find what's leaking pipeline.
Design
Build the growth system: ICP, messaging, channel mix, KPIs, and reporting cadence.
Execute
Run the plays, measure weekly, and iterate on what compounds.