Free marketing templates for founders

Templates

1. The Startup Marketing Plan

   Excel + Google Sheets · Free

   A fill-in Excel workbook (works in Google Sheets) that turns scattered tactics into a measurable 90-day plan — funnel & unit economics, positioning, a channel scorecard, a roadmap, and a budget allocator.

   Get the template

2. The Marketing Budget Planner

   Excel + Google Sheets · Free

   Size, allocate, track and forecast your marketing spend — with stage benchmarks, a CAC ceiling from your own unit economics, an automatic expense tracker, ROI verdicts, and a new-ARR forecast.

   Get the planner

3. The Positioning & Messaging Workbook

   Excel + Google Sheets · Free

   From "what do we actually do?" to a positioning statement your whole team can say out loud — competitive alternatives, differentiator tests, a messaging house, audience variants and copy blocks with live word counters.

   Get the workbook

4. The Sales Pipeline & Forecast Tracker

   Excel + Google Sheets · Free

   Will you hit the number? A weighted forecast, coverage math from your real win rate, the gap in dollars — and the lever to pull, named in plain words.

   Get the tracker

5. The MMM-Lite Starter Kit

   Python + Templates · Free

   A ready-to-run media-mix model, the data schema, an incrementality-test template, and monthly decision rules — where does the next $1,000 work hardest?

   Get the kit

6. The Content Calendar & Repurposing Tracker

   Excel + Google Sheets · Free

   Plan, publish and repurpose in one workbook — pillar strategy, a monthly editorial calendar, a repurposing tracker that turns one hero asset into ten, and a performance log.

   Get the tracker

7. The ICP & Target Account Scorecard

   Excel + Google Sheets · Free

   Turn your ICP into weighted signals, score every account 0–100, and tier A/B/C — with fit-vs-intent scoring, disqualifiers, and a calibration tab so your team works the winnable deals first.

   Get the scorecard

8. The Marketing KPI Board Report

   Excel + Google Sheets · Free

   Turn a period of raw numbers into board-ready KPIs — CAC, payback, LTV:CAC, pipeline efficiency and attainment — each with a trend, a 2026 benchmark, and a headline that writes itself.

   Get the report

9. The Launch Plan Checklist

   Excel + Google Sheets · Free

   Set one date and 40 launch tasks schedule themselves across six phases — with a readiness gate before you commit and a live Go/No-Go verdict.

   Get the checklist

10. The Retention & NRR Workbook

    Excel + Google Sheets · Free

    Turn a period of revenue movement into NRR, GRR, churn and quick-ratio — each with a benchmark — plus a cohort view, a churn breakdown, and an LTV sizer.

    Get the workbook