The Marketing Budget Planner
Size, allocate, track and forecast your startup's marketing budget. Free Excel planner with stage benchmarks, CAC guardrails, expense tracking, ROI verdicts and an ARR forecast.
Excel + Google Sheets · Free
What this resource helps you do
Size, allocate, track and forecast your marketing spend — with stage benchmarks, a CAC ceiling from your own unit economics, an automatic expense tracker, ROI verdicts, and a new-ARR forecast.
Get the planner from AAJ's free marketing templates library.