Question 1

What is GEO?

Accepted Answer

GEO — generative engine optimization — is the practice of structuring your content so AI answer engines like ChatGPT, Perplexity, Claude and Google's AI Overviews name and cite you in the answers they generate. It overlaps with SEO in plumbing (crawlability, structure) and diverges in objective: search engines rank links for a person to click, while answer engines lift passages and attribute sources. The unit of success changes from a ranked position to a citation.

Question 2

Does llms.txt actually work?

Accepted Answer

As of mid-2026 no major AI provider has committed to consuming llms.txt in production. It costs ten minutes and may pay off later — treat it as cheap insurance, not a priority fix. Crawlability and schema come first; the kit's decision rules put it last on purpose.

Question 3

Is the code really free?

Accepted Answer

Yes — MIT, use it, adapt it. The paid version is the 4-week sprint where we run it across your whole site, baseline your citations across four engines, ship the fixes, and re-measure at week 10. See /services/ai-visibility-sprint.

The AI Visibility Starter Kit

What this resource helps you do