The Positioning & Messaging Workbook
From 'what do we actually do?' to a positioning statement your whole team can say out loud. Free Excel workbook with differentiator tests, a messaging house, audience variants and field tests.
Excel + Google Sheets · Free
What this resource helps you do
From "what do we actually do?" to a positioning statement your whole team can say out loud — competitive alternatives, differentiator tests, a messaging house, audience variants and copy blocks with live word counters.
Get the workbook from AAJ's free marketing templates library.