The Content Calendar & Repurposing Tracker

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Free template

Plan, publish and repurpose in one workbook. Pillars, an editorial calendar, a repurposing tracker that turns one hero asset into ten, and a performance log that tells you what to make more of.

Free. No spam — just the tracker (and the occasional growth playbook). Unsubscribe anytime.

The Content Calendar & Repurposing Tracker — cover
The Content Calendar & Repurposing Tracker cover
Strategy tab: content pillars, audience, goals and cadence
Strategy: pillars, audience, goals and cadence.
Calendar tab: monthly editorial plan with status and channel
Calendar: month-by-month plan with owner, channel and status.
Repurposing tab: one hero asset broken into 10+ derivative posts
Repurposing: turn one hero asset into ten formats.
What's inside

Four sheets, one publishing system

Strategy → Calendar → Repurposing → Performance. The order matters — most calendars fail because there's no strategy sheet in front of them.

  • The strategy sheet

    Content pillars, audiences, jobs-to-be-done, tone, and cadence — decided once, before you fill a single calendar cell.

  • The monthly calendar

    A publish plan with owner, channel, status, and target keyword — the one view that tells you if this month is under-loaded, over-loaded, or on track.

  • The repurposing tracker

    Every hero asset mapped to its ten derivatives — LinkedIn posts, threads, shorts, newsletter blurb, sales enablement snippet. Nothing ships once.

  • The performance log

    One row per piece, one column per outcome. Which pillars are pulling their weight, which formats compound, and which topics you should stop making.

Is it for you?

Built for founders and small teams who ship

If you're producing content but only distributing it once, this closes the gap. No dashboards to configure, no tools to buy — a spreadsheet you'll actually keep open on Monday morning.

FAQs

Frequently Asked Questions

Common questions about the Content Calendar & Repurposing Tracker.

What formats does it work in?

It's an Excel workbook that opens cleanly in Google Sheets. Formulas and dropdowns are portable across both — no macros, no add-ons.

How is 'repurposing' different from just re-posting?

Repurposing means re-formatting the same idea for a different medium, audience or intent — a research post becomes a chart, a thread, a sales one-pager, a podcast talking point. The tracker forces you to spec each derivative up-front so nothing ships in only one place.

Who is this for?

Founders and small marketing teams who are producing content but not distributing it well. If your best asset last quarter lived on one URL and one LinkedIn post, this is for you.

One asset. Ten placements.

One email. The full workbook in your inbox.

Want a distribution engine built for you? Request scope

What this resource helps you do

Get the tracker from AAJ's free marketing templates library.

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