Win-Loss Analyzer

Turn a handful of deal reviews into a structured win-loss picture: reasons won, reasons lost, competitor mentions, and the messaging shifts that move the next quarter's close rate.

All free tools — Win-loss playbook

Run this in your agent

The same method runs as the free AAJ agent skill Win-Loss Analysis, so a coding agent can do this work with your own data. Install it with npx skills add sarojkjha/aaj-marketing-skills --skill win-loss-analysis.

What the analyzer reports

Paste or enter your closed deals with the amount, segment, outcome, the main reason and any competitor named. The analyzer computes win rate by count and by revenue, win rate by segment, loss reasons ranked by the revenue they cost, your record against each competitor, and the single largest fixable leak, so the next quarter starts with one clear change rather than a list of anecdotes.

How to use the result

Read the loss reasons by revenue first, since a reason that loses a few large deals matters more than one that loses many small ones. Then check the competitor records, and confirm what the data suggests with three or four short interviews with the buyers who chose someone else. The Win-Loss Analysis Playbook covers the interview questions.