Industry Reports

Research-grade reports on the architecture, cost, and effectiveness of modern marketing — built for founders, CMOs, and growth leaders.

Reports

  1. The 2024–2025 Marketing Technology Stack Landscape

    MarTech · 25 min read

    Architecture, costs, and effectiveness of the modern MarTech stack across industries, channels, and company stages.

  2. Marketing Budget Benchmarks by Stage 2026

    Budget · 18 min read

    How growth-stage companies allocate marketing investment in 2026 — by stage, type, industry, and geography.

  3. B2B Paid Media Benchmarks 2026 — CPL, CAC & Conversion Rates

    Paid Media · 12 min read

    Cost per lead, CAC, and conversion-rate benchmarks for LinkedIn Ads, Google Search, Meta, and review sites — segmented by startup stage.