AI search (GEO and AEO) and agent readiness resources
AI search visibility rests on three questions: can AI crawlers reach your pages, can they read and parse the content, and does it answer buyer questions clearly enough to be cited. Agent readiness adds a fourth: can an AI agent acting for a buyer evaluate your offer. Score any page with the SEO & GEO Readiness Scorer.
Covers: GEO, AEO, llms.txt, structured data, AI citation tracking, agent readiness, zero-click.
Learn the method
- GEO & AEO Playbook — Get your brand cited by ChatGPT, Perplexity and Google AI Overviews.
- Earned Media Playbook — Eight steps for getting press without an agency: find a story only you can tell, pitch the right people, and make coverage work twice. (from PR, Partnerships & Events)
Run the numbers
- Agent Readiness Quick Check — Score whether an AI agent acting for a buyer can find you, evaluate you and act.
- AI Answer Share-of-Voice Tracker — Measure whether AI answer engines name you, and whether the change since last run is real.
- SEO & GEO Readiness Scorer — A 100-point check of whether an agent can reach your page, read it and understand it.
- Content Brief Builder — Spec a page before it is written: intent from the SERP, an answer block, coverage and named sources. (from Content, Copy & SEO)
Build it
- The AI Visibility Starter Kit — A runnable AI citation audit, prompt set, schema templates and decision rules.
Run it with your AI agent
- Agent Readiness Audit — Score whether AI agents can find, evaluate and act on your product.
- SEO/GEO/AEO Audit — Score a page for search and answer-engine readiness.
- GEO Citation Tracker — Measure whether AI engines name and cite your brand over time.
- GEO Content Optimization — Rewrite pages so AI engines are more likely to cite them.
- SEO Content Brief — A writer-ready brief with intent, answer block and structure. (from Content, Copy & SEO)
Read the research
- Agent Readiness Study 2026 — Can an AI agent buy from a YC B2B startup? Ten website checks across 295 companies, with the data.
- AI Answer Visibility Index — What Perplexity, Claude and GPT-4.1 cite when founders ask 40 marketing questions. First edition, September 2026.
- How AI Agents Are Changing Marketing: What Small Businesses Must Do to Stay Discoverable in 2026
- SEO & GEO Scorer Standards: weights and methodology — Every check in the SEO & GEO Readiness Scorer, its weight, and a versioned changelog.
- What Is GEO? What the Evidence Actually Says About AI Citations
- Why doesn't ChatGPT recommend my company?
- Stop chasing the click: how startups can win with zero-click marketing
- The Internet Is a Big Place. Here's How to Make Sure You Get Found with SEO, GEO, and AEO (from Content, Copy & SEO)
- How to Market an AI Product — Six steps to market an AI product when every product says it has AI. (from Industry Playbooks)
- SEO for Startups: When to Start and What to Do First — Five steps to start SEO on a young site: what to start now, technical basics, buyers' words, one cluster, early signals. (from Content, Copy & SEO)
Work with AAJ
Other topics
- Strategy & Positioning
- Audience & Customer Research
- Pricing & Monetization
- Brand & Voice
- Go-to-Market & Growth Planning
- Analytics, Experiments & Budget
- Content, Copy & SEO
- Paid Media
- Social, Community & Creators
- PR, Partnerships & Events
- Website & Conversion
- Sales & Pipeline
- Retention, Expansion & Advocacy
- Marketing Ops, AI & Team
- Industry Playbooks