AI search (GEO and AEO) and agent readiness resources

AI search visibility rests on three questions: can AI crawlers reach your pages, can they read and parse the content, and does it answer buyer questions clearly enough to be cited. Agent readiness adds a fourth: can an AI agent acting for a buyer evaluate your offer. Score any page with the Crawl-to-Citation Scorer.

Covers: GEO, AEO, llms.txt, structured data, AI citation tracking, agent readiness, zero-click.

Learn the method

GEO & AEO Playbook — Get your brand cited by ChatGPT, Perplexity and Google AI Overviews.
Earned Media Playbook — Eight steps for getting press without an agency: find a story only you can tell, pitch the right people, and make coverage work twice. (from PR, Partnerships & Events)

Run the numbers

Agent Buyability Check — Score whether an AI agent acting for a buyer can find you, evaluate you and act.
AI Referral Share Reader — See the visits and key events AI assistants sent you, and whether they really convert differently.
AI Visibility Significance Test — Measure whether AI answer engines name you, and whether the change since last run is real.
Crawl-to-Citation Scorer — A 100-point check of whether an agent can reach your page, read it and understand it.
Schema, Meta Tag and llms.txt Generator — JSON-LD, title, description, canonical and Open Graph tags, and an llms.txt file from a short form, checked against Google's rules and your page's own text.
Content Brief Builder — Spec a page before it is written: intent from the SERP, an answer block, coverage and named sources. (from Content, Copy & SEO)
UTM Builder and Naming Checker — Build tagged links, see which GA4 channel each one lands in, and catch names that split your reports. (from Analytics, Experiments & Budget)

Build it

The AI Visibility Starter Kit — A runnable AI citation audit, prompt set, schema templates and decision rules.

Run it with your AI agent

Agent Readiness Audit — Score whether AI agents can find, evaluate and act on your product.
AI Referral Share — Separates ChatGPT, Perplexity, Gemini and Copilot visits in a GA4 export, and says whether they really convert differently.
SEO/GEO/AEO Audit — Score a page for search and answer-engine readiness.
GEO Citation Tracker — Measure whether AI engines name and cite your brand over time.
GEO Content Optimization — Rewrite pages so AI engines are more likely to cite them.
Structured Data for AI Search — Maps schema types to pages, then checks each page's JSON-LD against Google's docs and the visible text.
Content Decay — Sorts a Search Console export into decaying, demand-drop, snippet-loss, rising and stable pages, and ranks what to refresh by clicks lost. (from Content, Copy & SEO)
Search Demand Reader — Reads a Search Console Queries export by intent and topic, and names the demand you already appear for but do not yet win. (from Content, Copy & SEO)
SEO Content Brief — A writer-ready brief with intent, answer block and structure. (from Content, Copy & SEO)
Comparison Pages — Builds vs and alternatives pages with sourced, dated rival facts, and checks they admit where the rival wins. (from Content, Copy & SEO)

Read the research

Agent Readiness Study 2026 — Can an AI agent buy from a YC B2B startup? Ten website checks across 295 companies, with the data.
AI Answer Visibility Index — What Perplexity, Claude and GPT-4.1 cite when founders ask 40 marketing questions. First edition, September 2026.
Crawl-to-Citation Scorer Standards: weights and methodology — Every check in the Crawl-to-Citation Scorer, its weight, and a versioned changelog.
How AI Agents Are Changing Marketing: How to Stay Discoverable
What Is GEO? What the Evidence Actually Says About AI Citations
Why doesn't ChatGPT recommend my company?
Stop chasing the click: how startups can win with zero-click marketing
SEO, GEO and AEO: How B2B Companies Get Found Online (from Content, Copy & SEO)
How to Market an AI Product — Six steps to market an AI product when every product says it has AI. (from Industry Playbooks)
SEO for Startups: When to Start and What to Do First — Five steps to start SEO on a young site: what to start now, technical basics, buyers' words, one cluster, early signals. (from Content, Copy & SEO)

Work with AAJ

AI Visibility Sprint