Pricing and packaging resources for SaaS startups

Pricing and packaging decide how much of the value you create you actually capture. The work is choosing a value metric, building tiers that ladder and anchor, and checking where customers cluster versus where revenue lands. Model it in the Pricing & ARPU Modeler, then follow the SaaS Pricing & Packaging Playbook.

Covers: Value metrics, tiers and packaging, price ladders, ARPU, discounting, price research.

Learn the method

SaaS Pricing & Packaging Playbook — Pick a value metric, build tiers that ladder and anchor, and price to value.
Product-Led Growth Playbook — Eight steps to product-led growth: find the activation moment, choose the free model, place the paywall and let usage decide who sales calls. (from Go-to-Market & Growth Planning)
Marketing AI Products Playbook — Position, prove, price and sell an AI product, and keep your AI claims on the right side of regulators. (from Industry Playbooks)

Run the numbers

Price Sensitivity Analyzer — Turn answers to four price questions into the range buyers accept, with an honest interval on each point.
Pricing & ARPU Modeler — Model SaaS tiers: blended ARPU, revenue mix, price-ladder multiples and top-tier anchoring.
Bottom-Up Market Sizer — Size TAM, SAM and SOM from accounts you can count, with SOM set by capacity. (from Go-to-Market & Growth Planning)
Cohort Retention Curve Builder — Retention curves for every cohort, a fair average, where retention levels off, and whether newer cohorts do better. (from Retention, Expansion & Advocacy)
Survey Studio — Build, share and analyse surveys with rating, choice and open-text questions. (from Audience & Customer Research)
Unit Economics Calculator — Pressure-test CAC, LTV, payback and gross margin, with a plain-English verdict on each. (from Analytics, Experiments & Budget)

Build it

The Pricing Page Teardown & Price-Test Log — Score your pricing page and three competitors on 21 checks, then test a price only when your traffic can answer the question.

Run it with your AI agent

Pricing Page Teardown — Scores a pricing page on 21 buyer checks, and says whether a price test can answer the question at your traffic.
Pricing & Packaging — Design tiers and price points and model ARPU.
Market Sizing — Sizes TAM, SAM and SOM bottom-up, with SOM set by capacity rather than a share of the market. (from Go-to-Market & Growth Planning)
Unit Economics — LTV, CAC, payback and a health verdict. (from Analytics, Experiments & Budget)

Read the research

The Pricing Mistakes That Quietly Kill Startup Growth (From a CMO's Perspective)
SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid
My LTV:CAC Is Below 3:1. Which Number Should I Fix First? (from Analytics, Experiments & Budget)
The Craigslist Myth: What Founders Get Wrong About the Ugly Site That Prints Money (from Strategy & Positioning)
Free Trial, Freemium or Demo? — Choose your entry model by time to value and purchase complexity, with evidence from four IPO filings. (from Go-to-Market & Growth Planning)

Work with AAJ

Growth Audit