Pricing and packaging resources for SaaS startups
Pricing and packaging decide how much of the value you create you actually capture. The work is choosing a value metric, building tiers that ladder and anchor, and checking where customers cluster versus where revenue lands. Model it in the Pricing & ARPU Modeler, then follow the SaaS Pricing & Packaging Playbook.
Covers: Value metrics, tiers and packaging, price ladders, ARPU, discounting, price research.
Learn the method
- SaaS Pricing & Packaging Playbook — Pick a value metric, build tiers that ladder and anchor, and price to value.
Run the numbers
- Pricing & ARPU Modeler — Model SaaS tiers: blended ARPU, revenue mix, price-ladder multiples and top-tier anchoring.
- Survey Studio — Build, share and analyse surveys with rating, choice and open-text questions. (from Audience & Customer Research)
- Unit Economics Calculator — Pressure-test CAC, LTV, payback and gross margin, with a plain-English verdict on each. (from Analytics, Experiments & Budget)
Run it with your AI agent
- Pricing & Packaging — Design tiers and price points and model ARPU.
- Unit Economics — LTV, CAC, payback and a health verdict. (from Analytics, Experiments & Budget)
Read the research
- The Pricing Mistakes That Quietly Kill Startup Growth (From a CMO's Perspective)
- SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid
- My LTV:CAC is bad. Which number do you actually fix? (from Analytics, Experiments & Budget)
- The Craigslist Myth: What Founders Get Wrong About the Ugly Site That Prints Money (from Strategy & Positioning)