Pricing and packaging resources for any business model

Pricing and packaging decide how much of the value you create you actually capture. The work is choosing a value metric, building tiers that ladder and anchor, and checking where customers cluster versus where revenue lands. Model it in the Pricing & ARPU Modeler, then follow the Pricing, Packaging & Monetization Playbook for any business model, or the SaaS Pricing & Packaging Playbook for subscription software.

Covers: Value metrics, tiers and packaging, price ladders, ARPU, discounting, price research.

Learn the method

Pricing, Packaging & Monetization Playbook — For any business model: find where revenue leaks, choose what to charge for, set discount rules and roll out a price change.
SaaS Pricing & Packaging Playbook — Pick a value metric, build tiers that ladder and anchor, and price to value.
Product-Led Growth Playbook — Seven steps to product-led growth: find the activation moment, choose the free model, place the paywall and let usage decide who sales calls. (from Go-to-Market & Growth Planning)
Marketing AI Products Playbook — Position, prove, price and sell an AI product, and keep your AI claims on the right side of regulators. (from Industry Playbooks)

Run the numbers

Price Sensitivity Analyzer — Turn answers to four price questions into the range buyers accept, with an honest interval on each point.
AI Free-Tier Cost Limit Calculator — The most tasks a free user can run each month, from your conversion rate, cost per task and margin per customer.
AI Inference Cost Modeler — Inference cost per user and all-in margin per paid account at normal and spike usage, with break-even price and the levers that move margin.
Pricing & ARPU Modeler — Model SaaS tiers: blended ARPU, revenue mix, price-ladder multiples and top-tier anchoring.
Bottom-Up Market Sizer — Size TAM, SAM and SOM from accounts you can count, with SOM set by capacity. (from Go-to-Market & Growth Planning)
Cohort Retention Curve Builder — Retention curves for every cohort, a fair average, where retention levels off, and whether newer cohorts do better. (from Retention, Expansion & Advocacy)
SaaS Growth Efficiency Calculator — Magic number, burn multiple, Rule of 40 and CAC payback, each read against what its source actually wrote. (from Analytics, Experiments & Budget)
Survey Studio — Design and analyse surveys with rating, choice and open-text questions. (from Audience & Customer Research)
Unit Economics Calculator — Pressure-test CAC, LTV, payback and gross margin, with a plain-English verdict on each. (from Analytics, Experiments & Budget)

Build it

The Pricing Page Teardown & Price-Test Log — Score your pricing page and three competitors on 21 checks, then test a price only when your traffic can answer the question.

Run it with your AI agent

PLG Upgrade Prompts — Reads each upgrade prompt's funnel with honest intervals and names the prompt and stage to fix first.
Pricing Page Teardown — Scores a pricing page on 21 buyer checks, and says whether a price test can answer the question at your traffic.
AI Inference Cost & Usage Pricing — Checks that an AI plan's price still covers inference when usage spikes.
Pricing & Packaging — Design tiers and price points and model ARPU.
Market Sizing — Sizes TAM, SAM and SOM bottom-up, with SOM set by capacity rather than a share of the market. (from Go-to-Market & Growth Planning)
SaaS Growth Efficiency — Magic number, burn multiple, Rule of 40 and CAC payback, each read against its source's own words. (from Analytics, Experiments & Budget)
Unit Economics — LTV, CAC, payback and a health verdict. (from Analytics, Experiments & Budget)
Sales-Led vs Self-Serve — Chooses self-serve, sales-led or a mix from the buyer and the unit economics, not from fashion. (from Go-to-Market & Growth Planning)

Read the research

The Pricing Mistakes That Quietly Kill Startup Growth
AI Product Unit Economics in 2026 — What a query costs at three model providers, how AI margins compare and how software companies price AI.
How Medical Device Companies Charge — Seven fiscal 2025 filings show five ways to charge for a device and what each one needs to work.
SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid
Lifetime Deals and AppSumo for B2B SaaS — The real math of a lifetime deal: what it brings in, what it costs to serve, AppSumo's published terms and how to cap the damage.
My LTV:CAC Is Below 3:1. Which Number Should I Fix First? (from Analytics, Experiments & Budget)
The Craigslist Story You Read on LinkedIn Is Wrong. The True Version Is More Useful. (from Strategy & Positioning)
Free Trial, Freemium or Demo? — Choose your entry model by time to value and purchase complexity, with evidence from four IPO filings. (from Go-to-Market & Growth Planning)

Work with AAJ

Growth Audit