MMM-Lite Engagement — Marketing Mix Modeling for Startups in 6 Weeks

Privacy-first marketing measurement, built on your data in six weeks. The sprint delivers a media-mix model, a live incrementality test, a self-serve dashboard, and the playbook your team runs afterward.

Who it's for

Seed–Series B teams spending roughly $15–20K+/month across three or more channels, with 26–52 weeks of history, who no longer trust last-click attribution and want answers they can own.

How it works

1. Week 1 — Diagnose: data audit, schema gap fixes, promo and launch flagging, and unit-economics inputs locked.
2. Week 2 — Model v1: adstock plus diminishing-returns regression with out-of-sample validation.
3. Week 3 — Design: sensitivity runs, channel deep-dive, reallocation plan, and incrementality test selection.
4. Week 4 — Test launch: geo-holdout incrementality test, pre-registered before spend moves.
5. Week 5 — Dashboard: the self-serve budget view wired to your data.
6. Week 6 — Handoff: decision-rules playbook, team walkthrough, monthly refresh procedure, and code ownership.

What you get

• Media-mix model and documented code.
• Live incrementality test and readout memo.
• Self-serve dashboard for budget scenarios.
• Reallocation decision rules and monthly refresh procedure.

How we keep it honest

The model is judged on out-of-sample validation, the live test outranks the model wherever they disagree, and budget moves stay small and reversible.

Book a Strategy Call or review the MMM-Lite Starter Kit.