The MMM-Lite Starter Kit
Free marketing mix modeling starter kit: ready-to-run Python model, weekly data schema, incrementality test template, and decision rules. Privacy-first measurement for startups.
Python + Templates · Free
What this resource helps you do
A ready-to-run media-mix model, the data schema, an incrementality-test template, and monthly decision rules — where does the next $1,000 work hardest?
Get the kit from AAJ's free marketing templates library.
More in Analytics, Experiments & Budget
Part of the Analytics, Experiments & Budget hub - see all 26 resources on this topic.
- Article: How Do I Know If Marketing Is Working? Read the Stages, Not the Top of the Funnel
- AI agent skill: Incrementality & MMM
- Article: Is Your Marketing Budget Working Hard Enough? A Premium Consulting Perspective on Maximizing Marketing ROI
- Article: Marketing Analytics for Startups: Measure What Changes a Decision
Also useful in Paid Media.