Launch Readiness Planner
A launch is a process, not a day. The day concentrates attention you built beforehand and converts it afterward. Teams that treat the day as the whole thing launch to nobody and wonder why it was quiet.
First it tiers the launch from what changes and for whom. Tier 1, a full launch: a new product, a new market, or a major feature for the whole market that opens a new revenue line or changes pricing. Tier 2, a customer launch: any other major feature, any pricing change, or a change all existing customers must adapt to. Tier 3, a release note with no date and no gate: everything else.
The readiness gate scores twelve items across six dimensions - positioning, product, audience, assets, team and measurement - each from zero to two. The cut-offs are AAJ's, not a published standard: at 85 per cent or more you are ready to set a date. Between 60 and 84 you are close, and should close the gaps first. Below 60 you are in the building phase, not the launch phase, and setting a date moves work you have not done into a week you do not have.
The plan runs from thirty days before the date to three weeks after, with every task dated from the launch date you set, and you can tick tasks off as they are done. In AAJ's view, most of the winnable work sits in the pre-launch window, because you cannot manufacture an audience on launch morning, and the three weeks after are where launch attention turns into pipeline.
Four go/no-go gates are checked on the day, not scored here: the feature is live and the core flow works end to end, analytics and conversion events are firing, the landing page loads with working links on desktop and mobile, and the owners are online and know the runbook.
Run this in your agent
The planner runs the same engine as the free AAJ agent skill Product Launch, which does this job inside a coding agent, on your own data. Install it with npx skills add sarojkjha/aaj-marketing-skills --skill product-launch.
Using Claude or ChatGPT instead? Add the AAJ engines as a custom connector, with no install: https://aaj-engines-mcp.sarojkjha10.workers.dev/mcp
Frequently asked questions
How big a launch does it need?
It depends on what changes, and for whom. Tier 1, a full launch: a new product, a new market, or a major feature for the whole market that opens a new revenue line or changes pricing. Tier 2, a customer launch without a market-wide campaign: any other major feature, any pricing change, or a change that all existing customers (or the market) must adapt to. Tier 3, a release note with no date and no gate: everything else. The tiers are AAJ's method.
When am I ready to set a date?
At 85% or more on the gate. Between 60 and 84 you are close — close the gaps first. Below 60 you are in the building phase, not the launch phase. These cut-offs are AAJ's, not a published standard.
What if the date is fixed and the gate says no?
Then you know which dimension will cost you, and you can spend the remaining days on it rather than on assets. A gate that says no is more useful the earlier you run it.
Does this replace the workbook?
No. This does the diagnose half and the schedule. The Launch Plan Checklist tracks every task with owners, status and a live dashboard.
Is anything stored or shared?
No. Everything runs in your browser. Nothing is saved or sent, and refreshing clears it. If you choose to copy a share link, the link itself carries your answers.
More in Go-to-Market & Growth Planning
Part of the Go-to-Market & Growth Planning hub - see all 33 resources on this topic.
- Playbook: 90-Day Growth Playbook
- Free tool: Bottom-Up Market Sizer
- AI agent skill: Campaign Orchestrator
- AI agent skill: Market Sizing
Also useful in Strategy & Positioning, PR, Partnerships & Events, Industry Playbooks.