PR, partnership and event marketing resources

Earned channels borrow someone else's audience: a journalist's readers, a partner's customers, an event's attendees. Each needs a reason for that audience to care, a clear ask, and a way to measure the pipeline it creates rather than the impressions it earns.

Covers: PR and earned media, partnerships, co-marketing, integration marketplaces, webinars, events.

Learn the method

Earned Media Playbook — Eight steps for getting press without an agency: find a story only you can tell, pitch the right people, and make coverage work twice.
Partner Co-Marketing Playbook — Eight steps for co-marketing that pays both sides: choose partners by audience overlap, agree terms in writing and share leads with consent.

Run the numbers

Webinar Pipeline Planner — Work backwards from a pipeline target to the room a webinar actually needs.
Launch Readiness Planner — Score whether you are ready to set a launch date, then build the dated work-back plan. (from Go-to-Market & Growth Planning)

Build it

The PR Pitch & Media Tracker — Pitch stories, not announcements: a story bank, a reporter list, a pitch writer and a log that says when to stop.
The Webinar Run-of-Show & Follow-Up Planner — Plan the session and the follow-up together: a dated countdown, a timed run-of-show, and three follow-up messages.

Run it with your AI agent

Partnerships & Co-Marketing — Score partners on overlap rather than fame, write the terms, judge it on pipeline.
PR & Earned Media — Score the story before you pitch it, then aim it at twenty of the right people.
Webinar & Event Programs — Sizes a webinar backwards from the pipeline it must create, and judges it on meetings and pipeline against cost.
Creator Partnerships — Pays creators for the buyers they reach, not their follower count, and judges the result on what it sold. (from Social, Community & Creators)
Product Launch — Tiers a launch, scores readiness on a twelve-item gate, and builds the dated work-back plan. (from Go-to-Market & Growth Planning)

Read the research

Conferences and Trade Shows for Startups: Which Events Are Worth It? — Five steps to pick and work events: one job per event, who is in the room, cheapest way to show up, attract-contact-convert, follow up.
How to pitch a journalist when nobody has heard of your startup — A worked example of a cold pitch that gets a reply: how to find the right reporter, what to put in the opening lines, and what to do when nobody answers.
How to run a webinar that creates pipeline, not just registrants — Most startup webinars fill a registration list and stop there. How to pick the job, the topic and the format, and why the follow-up is the real event.
Integration Marketplaces: How to Market Your App Where Your Customers' Software Lives — Five steps to market an app on integration marketplaces: pick the platform, read the guide, sell in the listing, work the channel, manage dependence.
Podcasts for B2B Startups: Guest on Shows First, Then Decide Whether to Host — Five steps for podcasts: pick a role, find shows buyers hear, pitch a topic, reuse every episode, test before hosting.
Review Sites for Startups: How to Earn Honest G2 and Capterra Reviews — Five steps to earn honest G2 and Capterra reviews: pick one site, learn the FTC rules, ask everyone, reply, reuse.
Founder Story and Company Narrative: How to Tell Yours Without Overpromising — Five steps to a founder story that holds up: three jobs, one spine, today vs someday, real letters, five audiences. (from Brand & Voice)
How to Launch on Product Hunt Without Wasting the Day — Five steps to launch on Product Hunt: decide what it is for, launch something usable, prepare, never ask for upvotes, follow up. (from Go-to-Market & Growth Planning)

Work with AAJ

Growth Audit