Go-to-market, growth planning and launch resources
A go-to-market plan connects who you sell to, the message, the channels and the budget into one sequence with owners and dates. Use the 90-Day Growth Playbook to find what is working, commit to it in the Startup Marketing Plan workbook, and run launches from the Launch Plan Checklist.
Covers: GTM strategy, marketing plans, 90-day growth programs, product launches, growth loops, channel mix.
Learn the method
- 90-Day Growth Playbook — Audit the funnel, run focused experiments and turn winners into SOPs.
- Product Launch Playbook — Pre-launch positioning, launch week coordination and post-launch optimisation. B2C version
- Demand Gen & Performance Marketing Playbook — A focused channel mix and CAC-driven experiments across two or three channels. (from Paid Media)
- Foundations Playbook — Positioning, ICP, a GTM plan and core analytics for early-stage teams. (from Strategy & Positioning) B2C version
Build it
- The Startup Marketing Plan — A 90-day plan workbook: funnel and unit economics, positioning, channel scorecard, roadmap and budget.
- The Launch Plan Checklist — Set one date and 40 launch tasks schedule themselves, with a Go/No-Go gate.
Run it with your AI agent
- Campaign Orchestrator — Diagnose the problem and sequence the right skills through Diagnose, Design, Execute.
- Marketing Loops — Model a compounding growth loop and find the stage throttling it.
Read the research
- Beyond the Buzzword: Why Omnichannel is the New Standard for Growth
- Demand Creation vs. Demand Capture: The Shift Smart B2B Marketers Are Making
- Go-to-Market Strategy Examples: 10 B2B Startup Launches Analyzed
- How to Build a B2B Go-to-Market Strategy from Scratch: A Founder's Playbook
- Marketing Strategy for Startups: A Founder's Framework for Predictable Growth
- The Essential Marketing Strategy: Why Every New Business Needs a Roadmap for Growth
- Product Launch Checklist for Startups: 15 Things Teams Forget
- How to Build a Marketing System That Runs Without You