Persona Builder — Research-Grade B2B & B2C Personas
What it does. Builds a research-grade persona in minutes using a jobs-to-be-done framework — jobs, pains, gains, channels, buying triggers, and objections — that's actually useful for messaging, paid targeting, and product decisions.
When to use it
Before any content sprint, before launching paid acquisition, before a positioning exercise, and any time the team is arguing about "who we're really for."
What you'll need
- One sentence on the role/segment you're building for
- 2–3 quotes from real customer conversations (optional but recommended)
- The job they hire your product to do
How it works
The builder uses an AAJ JTBD template plus a structured prompt against the Lovable AI Gateway to draft each section. Output covers: demographics, role context, jobs-to-be-done, pains (functional, emotional, social), gains, watering holes (where they actually spend time), buying triggers, objections, and quotes you can lift into copy.
How to read the output
Treat the draft as a hypothesis to validate, not gospel. Share it with three customers, kill the parts they reject, double down on the parts they recognise. A persona built from real quotes is 10× more useful than one built from imagination — the tool gives you a strong first draft to test against.
Related tools & playbooks
Pair this with the Positioning Statement Generator, the ICP Fit Scorer, and the B2B Foundations Playbook.
FAQ
How many personas should I build?
One per buyer role per segment. Most early-stage startups need two to four, not ten.
Is "jobs-to-be-done" really better than demographic personas?
For B2B, almost always. Two CMOs with identical bios can be hiring your product for completely different jobs.
Can I use this for B2C?
Yes. Toggle the mode and the prompts shift to lifestyle, identity, and emotional jobs.