Marketing resources for EdTech founders
This page is for EdTech founders. School buyers work on a budget year and check privacy, safety and evidence of learning before they buy, so I have gathered the AAJ resources that help with exactly that: planning a pilot that ends in a contract, timing your work to the district calendar, answering security questionnaires and checking claims before they reach a district. Start with the playbook.
Learn the method
- EdTech Marketing Playbook — Choose between districts, colleges and parents, then meet each buyer's rules on evidence and privacy. (from Industry Playbooks)
Run the numbers
- Pilot-to-Contract Planner — Plan a pilot back from the buyer's budget date, check the success criteria and download a plan to sign. (from Sales & Pipeline)
- Claims & Proof Checker — Flag every claim in your copy that needs proof or consent, with what to keep on file and the regulator's own guidance. (from Website & Conversion)
Build it
- The Security Questionnaire Answer Library — Log every security questionnaire, keep one approved answer per question with its evidence and owner, and reply on time. (from Sales & Pipeline)
Run it with your AI agent
- Pilot to Contract — A pilot plan worked back from the budget date, with a criteria check and the top three fixes. (from Sales & Pipeline)
- Claims & Proof Check — Check copy sentence by sentence for claims that need proof or consent, with regulator guidance links. (from Website & Conversion)
Read the research
- How to Sell EdTech to School Districts — The seven steps of a district purchase, the documents to have ready, and cooperative contracts. (from Industry Playbooks)
- The EdTech Marketing Calendar — When districts plan, budget and buy, season by season, with the main conferences. (from Industry Playbooks)
- How to Make Security a Selling Point — Five steps to turn security reviews into a sales asset: data-use answer, trust page, SOC 2 decision, questionnaires, true claims. (from Industry Playbooks)
- Privacy and Advertising Rules for Startup Marketers — Five checks before a campaign goes live: data map, patient data kept out of ads, cookie consent, email rules, honest claims. (from Marketing Ops, AI & Team)