Website conversion and CRO resources
Conversion rate optimisation finds the step where qualified visitors stop and removes the reason: unclear value, weak proof, too many form fields or a slow page. Grade the page first, fix the highest-impact issue, then confirm the change with a properly sized A/B test.
Covers: Website audits, landing pages, signup and checkout flows, conversion psychology, testing.
Learn the method
- Website & Conversion Optimization Playbook — Diagnose friction, ship high-impact fixes and build a testing cadence. B2C version
Run the numbers
- Website Grader — Audit a URL across 8 categories and get fixes ranked by impact and effort.
- WebGen AI — Generate a single-page website from a five-step brief.
- Positioning Statement Generator — Seven guided prompts produce a positioning statement, value prop, pitch and hero copy. (from Strategy & Positioning)
- A/B Test Significance Calculator — Frequentist and Bayesian verdicts for up to three variants, plus a sample-size planner. (from Analytics, Experiments & Budget)
Run it with your AI agent
- Website Conversion Audit — Score pages on clarity, CTAs, trust, friction, speed and tracking.
- Marketing Psychology — Match behavioural principles to the friction actually blocking buyers.
- Landing Page Brief — Section-by-section landing page structure and copy direction.
- Signup Flow Optimizer — Score signup and checkout friction and specify the rebuilt flow.
- Value Proposition — The core product promise with proof points by audience. (from Strategy & Positioning)
- A/B Test Significance — Check significance and size tests before you run them. (from Analytics, Experiments & Budget)
- Copywriting — Write and score copy that ladders to your positioning. (from Content, Copy & SEO)
- Onboarding & Activation — Define the activation moment and fix where new users stall. (from Retention, Expansion & Advocacy)
Read the research
- Why Your Landing Page Converts at 1% (and How to Increase That to 3-5%)
- A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices) (from Analytics, Experiments & Budget)