Marketing resources for MedTech founders
This page is for MedTech founders selling medical devices to US hospitals and clinics. It is a short list on purpose: only the AAJ resources already published that speak to medical device marketing, from the MedTech playbook to checking claims, keeping patient data out of ads and the rules on referral rewards. Read each one against your own situation.
MedTech pages are orientation, not legal or regulatory advice. Check the legal and regulatory consequences with your counsel.
Learn the method
- MedTech Marketing Playbook — Five questions on selling medical devices to US hospitals and clinics: hospital buyers, medical writers, distributors, FDA clearance and LinkedIn ads. (from Industry Playbooks)
Run the numbers
- Claims & Proof Checker — Flag every claim in your copy that needs proof or consent, with what to keep on file and the regulator's own guidance. (from Website & Conversion)
- Pilot-to-Contract Planner — Plan a pilot back from the buyer's budget date, check the success criteria and download a plan to sign. (from Sales & Pipeline)
Run it with your AI agent
- Claims & Proof Check — Check copy sentence by sentence for claims that need proof or consent, with regulator guidance links. (from Website & Conversion)
Read the research
- Privacy and Advertising Rules for Startup Marketers — Five checks before a campaign goes live: data map, patient data kept out of ads, cookie consent, email rules, honest claims. (from Marketing Ops, AI & Team)
- Referral Programs for Startups — Turn happy customers into a channel: who to ask, a modest two-sided reward and the FTC, HIPAA and Anti-Kickback rules. (from Retention, Expansion & Advocacy)