Social Studio — Free Social Media Planner

What it does. A free, no-login social planner for drafting, scheduling, and tracking posts across LinkedIn, X, Instagram, Facebook, and YouTube. Built for small teams that need structure without paying for a heavyweight platform.

When to use it

For any team running consistent organic social without dedicated tooling — typically Seed–Series A startups, indie founders, and consultants. Once you grow past two posters and one channel, an enterprise platform starts to earn its keep.

What it includes

  • Multi-channel post composer with character counts and previews
  • Calendar view with drag-to-reschedule
  • Content pillars and tagging
  • Performance log you can update weekly to spot what works
  • CSV export for handoffs

How to use it well

Define three to five content pillars before you start drafting — without pillars, the feed drifts into "whatever felt clever today." Batch-draft a week at a time. Review performance once a week and double down on the pillar with the best engagement-per-effort.

Related tools & playbooks

Pair this with the Content Creation Playbook for the strategy, the Positioning Statement Generator for the voice, and the channel-tailoring guide for format-specific tactics.

FAQ

Does Social Studio actually publish to the platforms?

No. It plans and tracks. Publishing still happens natively or through a publishing tool — which keeps you in control of API permissions and your data.

Is there a team mode?

Single-user today; team collaboration is on the roadmap.

What's the difference vs Buffer or Hootsuite?

Social Studio is free, browser-based, and focused on planning. It's a thinner tool by design, not a competitor on publishing depth.