Social media, community and creator marketing resources

A lot of B2B word of mouth happens where analytics cannot see it: private communities, direct messages, podcasts and creator channels. The practical response is a consistent posting system, a real presence in the communities your buyers already trust, and creator partners chosen for credibility over reach. The Founder-Led LinkedIn Playbook covers the posting side, and Social Studio plans it.

Covers: Social strategy and planning, founder-led content, dark social, community, creators and influencers.

Learn the method

• Founder-Led LinkedIn Playbook — Eight steps for founders who are their startup's only voice: what to post before proof, a cadence that lasts, and when to hand it on.
• Content Creation Playbook — Create, distribute and optimise a multi-channel content system. (from Content, Copy & SEO)

Run the numbers

• Social Studio — Plan, draft and schedule posts across channels with character meters and .ics export.

Build it

• The Content Calendar & Repurposing Tracker — Pillar strategy, a monthly calendar, a repurposing tracker and a performance log. (from Content, Copy & SEO)

Run it with your AI agent

• Content Calendar Planning — Topic clusters, cadence, formats and a capacity check. (from Content, Copy & SEO)
• Content Repurposing — Turn one pillar asset into channel-ready derivatives. (from Content, Copy & SEO)

Read the research

• Dark Social: Where B2B Demand Actually Happens Now (2026 Guide)
• The Authenticity Audit: how to tell a real creator recommendation from an expensive imitation
• Beyond the Feed: Crafting a Social Media Strategy That Drives Real Business Results
• Beyond the Buzzword: Why Omnichannel is the New Standard for Growth (from Go-to-Market & Growth Planning)
• Same Message, Different Medium: How to Tailor Content to Every Marketing Channel (from Content, Copy & SEO)

Work with AAJ

Growth Audit

Other topics

• Strategy & Positioning
• Audience & Customer Research
• Pricing & Monetization
• Brand & Voice
• Go-to-Market & Growth Planning
• Analytics, Experiments & Budget
• Content, Copy & SEO
• AI Search & Agent Readiness
• Paid Media
• PR, Partnerships & Events
• Website & Conversion
• Sales & Pipeline
• Retention, Expansion & Advocacy
• Marketing Ops, AI & Team