GEO (Generative Engine Optimization) is the discipline of getting your brand cited inside AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Claude, and Grok. AEO (Answer Engine Optimization) is a subset focused on surfacing in featured snippets and AI Overviews via FAQPage and HowTo schema.

How is GEO different from SEO?

SEO optimizes for blue-link rankings using backlinks, keywords, and E-E-A-T. GEO optimizes for AI citations using factual density, entity authority, schema markup, and answer-first content structure. Research shows the overlap between top Google rankings and AI-cited sources has dropped from 70% to below 20%.

How long does it take to see GEO results?

Most companies start at 0–5% citation rate. With this 60-day framework, well-optimized brands reach 20–40% citation rate within two months and over 20% by month six.

Which AI platforms should I optimize for first?

Start with ChatGPT (Bing-fed), Perplexity (real-time crawl), and Google AI Overviews (Google index). These three cover the majority of AI search volume. Claude and Grok follow once your foundation is in place.

What's the single most overlooked GEO issue?

JavaScript-rendered content invisible to crawlers. React, Next.js, or Vue apps without server-side rendering deliver an empty HTML shell. AI crawlers don't execute JavaScript — your richest content is completely invisible. Verify with: curl -s https://yourdomain.com | grep "your headline".

GEO & AEO Playbook: Get Found by AI Search — AAJ Consult

A 60-day operational framework to improve visibility in AI-generated answers, answer engines, and emerging generative search surfaces.

Audit how AI tools describe the brand, category, and competitors
Structure pages, citations, FAQs, schema, and llms.txt assets for answer extraction
Measure mentions, citations, share of answer, and assisted pipeline impact

← All Playbooks · Read the SEO, GEO & AEO guide