The Tracking Plan and UTM Builder
Plan your GA4 events and key events, set a UTM convention that fits GA4's channel rules, build tagged links and keep a link log your whole team uses.
Excel + Google Sheets · Free
What this resource helps you do
Plan your GA4 events and key events, set a UTM convention that fits GA4's channel rules, build tagged links and keep a link log your whole team uses.
Get the builder from AAJ's free marketing templates library.
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