Discoverability & Content

Your buyers search, ask AI assistants, and scroll — being findable in all three is the new table stakes. Guides to SEO, GEO and AEO, content strategy, and how AI agents are changing what 'getting found' means.

12 articles, 2 h 19 min of reading in all.

Playbooks with the steps

Free tools and templates

Every article in Discoverability & Content, newest first

  1. How to Get Your Clinic Found on Google Maps

    9 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    You can’t pay for a better spot on Google Maps, but you can give Google a complete, accurate profile and earn reviews honestly. An eight-point checklist for clinics.

  2. Video Marketing for B2B Startups: What to Make First and How to Use It

    12 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    Start with one short demo, give every video one job, add captions, keep patient data off camera, and judge each video by what viewers do next.

  3. How to Grow a Startup Newsletter That Brings in Customers

    11 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    One reader and one promise, clear consent, SPF, DKIM and DMARC, growth from places readers trust, and a monthly review of clicks, replies and pipeline.

  4. SEO for Startups: When to Start and What to Do First

    15 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    Do the technical basics now, write pages for active searchers early, build one cluster once you know buyers' words, and judge SEO in Search Console first.

  5. Stop chasing the click: how startups can win with zero-click marketing

    14 min read — Category: Discoverability & Content

    Topic: AI Search & Agent Readiness

    Zero-click marketing helps startups build authority and demand by delivering valuable content directly on social platforms, search results, and AI discovery tools, without relying on every user to visit a website.

  6. How Do I Know If Marketing Is Working? Read the Stages, Not the Top of the Funnel

    10 min read — Category: Discoverability & Content

    Topic: Analytics, Experiments & Budget

    Marketing is working when revenue and CAC improve, not traffic or cost per lead. How to find the leaking funnel stage and diagnose why.

  7. Why doesn't ChatGPT recommend my company?

    8 min read — Category: Discoverability & Content

    Topic: AI Search & Agent Readiness

    You can complete every AI visibility checklist and still score 52/100 on whether an agent can act on you. The audit, the arithmetic, and the four gaps that aren't markup.

  8. What Is GEO? What the Evidence Actually Says About AI Citations

    12 min read — Category: Discoverability & Content

    Topic: AI Search & Agent Readiness

    GEO is optimizing content to be cited by AI answer engines. But the famous ‘40% visibility lift’ measured something narrower than most people think. What 45 studies and Google’s own guidance actually establish, and what to do about it.

  9. Same Message, Different Medium: How to Tailor Content to Every Marketing Channel

    18 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    How to adapt one core message across search, social, email, paid, and community channels: a research-backed multi-channel content framework that keeps strategy consistent and execution native.

  10. How AI Agents Are Changing Marketing: How to Stay Discoverable

    11 min read — Category: Discoverability & Content

    Topic: AI Search & Agent Readiness

    AI assistants now shortlist, compare and, in a growing number of US shopping flows, buy for your customers. What changed, where agents read your facts, which checkout standards matter, and a 30-day plan to stay in the running.

  11. SEO, GEO and AEO: How B2B Companies Get Found Online

    11 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    SEO gets you ranked, AEO gets your answer lifted into snippets and summaries, and GEO gets you cited by AI engines such as ChatGPT and Google’s AI Mode. How the three fit together for a B2B company, and what to do first.

  12. How to Create Engaging Content That Attracts and Converts Customers

    8 min read — Category: Discoverability & Content

    Topic: Content, Copy & SEO

    Engaging content that converts answers the questions buyers ask before they call you, with proof, in the right format for their stage. Here is how to build it, distribute it and measure it by pipeline.