The Positioning & Messaging Workbook
From 'what do we actually do?' to a positioning statement your whole team can say out loud. Free Excel workbook with differentiator tests, a messaging house, audience variants and field tests.
Excel + Google Sheets · Free
What this resource helps you do
From "what do we actually do?" to a positioning statement your whole team can say out loud — competitive alternatives, differentiator tests, a messaging house, audience variants and copy blocks with live word counters.
Get the workbook from AAJ's free marketing templates library.
More in Strategy & Positioning
Part of the Strategy & Positioning hub - see all 19 resources on this topic.
- Article: Category Design for Startups: Create a New Category or Win an Existing One?
- Playbook: Foundations Playbook
- Article: How to Size Your Market: TAM, SAM and SOM
- AI agent skill: Messaging Framework
Also useful in Brand & Voice.