The Pricing Page Teardown & Price-Test Log

Free pricing page teardown template: score your page and three competitors on 21 checks, find the break-even for a new price, and log price tests honestly.

Excel + Google Sheets · Free

What this resource helps you do

Score your pricing page and three competitors on 21 checks, then test a price only when your traffic can answer the question.

Get the workbook from AAJ's free marketing templates library.

Who the Pricing Page Teardown is for

I wrote this for founders and small teams who own their pricing page and are thinking about changing a price. Most pricing pages I review make the buyer do the work: decode the value metric, guess what they would pay, hunt for how to cancel. Most of those fixes need no test at all.

When a price itself changes, the test plan does the part that usually gets skipped: it works out, from your own traffic, whether a live test can give you an answer before you start one. When it cannot, it says so, and the log keeps whatever you do instead honest about what it can and cannot show.

It will not tell you the right price. It tells you what your page is costing you and what your evidence can support.

What's inside

  1. Start here
  2. The teardown: 21 checks for your page and up to three competitors
  3. Scores by area and the fix-first list
  4. The competitor price grid
  5. The price-test plan: break-even, visitors needed, weeks, and a verdict
  6. Decision rules, written before launch
  7. Alternatives when a live test cannot answer it
  8. The test log, with a 90-day retention check
  9. Sources and method

Ask buyers about price first with the Price Sensitivity Analyzer, model your tiers with the Pricing & ARPU Modeler, and set the structure with the SaaS Pricing & Packaging Playbook. Or Run it in your agent.

Frequently Asked Questions

What should a pricing page teardown check?

Whether a buyer can see who each plan is for and roughly what they would pay, whether the plans are easy to tell apart, whether proof and risk reducers sit near the price, whether the next step and the annual saving are clear, and whether the terms are honest: renewal and cancellation disclosed up front, and no crossed-out price you never charged.

Can I A/B test my prices?

Only if your traffic can answer the question, and the test plan works that out from your own numbers before you start. In the worked example - 3,000 pricing-page visitors a week, 2% conversion, a 20% price rise - a fair test would need about 85 weeks, and eight weeks could only detect a change of about 25% in revenue per visitor. When a live test cannot answer it, the plan gives four alternatives.

How do I know whether a price rise will pay for itself?

Work out the break-even conversion: today's conversion multiplied by the current price, divided by the new price. A 20% rise breaks even as long as conversion falls by no more than about 17%. Then check retention, because a price that converts can still churn.

Is the template free, and what format is it?

Free, in exchange for an email address. It is an Excel .xlsx with the formulas in place, and it opens in Excel, Google Sheets and LibreOffice.

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