Conversion & Pricing

Traffic is expensive; wasting it is optional. These articles cover landing page conversion, A/B testing methodology, and the pricing decisions that quietly set your growth ceiling — how to earn more from the visitors and customers you already have.

10 articles, 2 h 25 min of reading in all.

Playbooks with the steps

Free tools and templates

Every article in Conversion & Pricing, newest first

  1. Retention is a marketing job too: fit before the sale, visible value after it

    12 min read — Category: Conversion & Pricing

    Topic: Retention, Expansion & Advocacy

    Marketing wins the customer and usually walks away. Where it belongs after the sale: customers who succeed, a fast first result, value the renewer can see, and expansion only when behaviour asks for it.

  2. Lifetime Deals and AppSumo for B2B SaaS: The Real Math Before You Launch One

    29 min read — Category: Conversion & Pricing

    Topic: Pricing & Monetization

    What a lifetime deal brings in, what it costs to serve for as long as it stays active, the terms AppSumo publishes, and how to cap the damage before you launch one.

  3. Accessible Marketing for Startups: What WCAG 2.2 Means for Your Website, Content and Campaigns

    25 min read — Category: Conversion & Pricing

    Topic: Website & Conversion

    What WCAG 2.2 asks of your website, content and campaigns, which buyers ask about it, and how to test, fix and report on it honestly. Orientation, not legal advice.

  4. Free Trial, Freemium or Demo? How to Choose Your Startup’s Entry Model

    13 min read — Category: Conversion & Pricing

    Topic: Go-to-Market & Growth Planning

    Choose between a free trial, freemium and a demo by time to value and purchase complexity. Five steps, evidence from four IPO filings, one worked example.

  5. Your NRR is 100% and you are losing a quarter of your customers

    9 min read — Category: Conversion & Pricing

    Topic: Retention, Expansion & Advocacy

    Net revenue retention nets your biggest problem against your biggest strength and reports the difference. A worked example where NRR reads 100% while gross revenue retention sits at 75%, plus the cohort shapes that tell you where the leak is.

  6. My LTV:CAC Is Below 3:1. Which Number Should I Fix First?

    8 min read — Category: Conversion & Pricing

    Topic: Analytics, Experiments & Budget

    Why one lever rarely rescues a broken LTV:CAC, with worked math on CAC, churn and price, and why payback matters more at Seed.

  7. SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid

    10 min read — Category: Conversion & Pricing

    Topic: Pricing & Monetization

    Seat-based, usage-based, or hybrid? A 2026 guide to choosing a SaaS pricing model, with adoption data, growth benchmarks, and a framework founders can defend.

  8. A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)

    12 min read — Category: Conversion & Pricing

    Topic: Analytics, Experiments & Budget

    What A/B testing is, how to run a trustworthy experiment step by step, the statistics in plain English, and the mistakes that quietly invalidate most tests.

  9. Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)

    16 min read — Category: Conversion & Pricing

    Topic: Website & Conversion

    If your landing page converts at 1%, you’re not stuck. Here’s what the benchmarks say is normal, why most pages underperform, and what to change to move toward 3–5% without a full redesign.

  10. The Pricing Mistakes That Quietly Kill Startup Growth

    11 min read — Category: Conversion & Pricing

    Topic: Pricing & Monetization

    Ten pricing mistakes that stay invisible until they surface as flat expansion, stalled deals and thin margins, with the evidence behind each and the first fix to make.