Conversion & Pricing — AAJ Marketing Blog

Traffic is expensive; wasting it is optional. These articles cover landing page conversion, A/B testing methodology, and the pricing decisions that quietly set your growth ceiling — how to earn more from the visitors and customers you already have.

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Articles

  1. Free Trial, Freemium or Demo? How to Choose Your Startup’s Entry Model

    Published: October 4, 2026 — 13 min read — Category: Conversion & Pricing

    Topic: Go-to-Market & Growth Planning

    Choose between a free trial, freemium and a demo by time to value and purchase complexity. Five steps, evidence from four IPO filings, one worked example.

  2. Your NRR is 100% and you are losing a quarter of your customers

    Published: August 9, 2026 — 9 min read — Category: Conversion & Pricing

    Topic: Retention, Expansion & Advocacy

    Net revenue retention nets your biggest problem against your biggest strength and reports the difference. A worked example where NRR reads 100% while gross revenue retention sits at 75% — plus the cohort shapes that tell you where the leak is.

  3. My LTV:CAC Is Below 3:1. Which Number Should I Fix First?

    Published: August 2, 2026 — 8 min read — Category: Conversion & Pricing

    Topic: Analytics, Experiments & Budget

    Why one lever rarely rescues a broken LTV:CAC, with worked math on CAC, churn and price, and why payback matters more at Seed.

  4. SaaS Pricing Models in 2026: Seat-Based vs. Usage-Based vs. Hybrid

    Published: July 6, 2026 — 10 min read — Category: Conversion & Pricing

    Topic: Pricing & Monetization

    Seat-based, usage-based, or hybrid? A 2026 guide to choosing a SaaS pricing model — with adoption data, growth benchmarks, and a framework founders can defend.

  5. A/B Testing: The Complete Guide for Startups (Purpose, Methodology, Best Practices)

    Published: June 18, 2026 — 12 min read — Category: Conversion & Pricing

    Topic: Analytics, Experiments & Budget

    What A/B testing is, how to run a trustworthy experiment step by step, the statistics in plain English, and the mistakes that quietly invalidate most tests.

  6. Why Your Landing Page Converts at 1% (and How to Increase That to 3–5%)

    Published: April 27, 2026 — 16 min read — Category: Conversion & Pricing

    Topic: Website & Conversion

    If your landing page converts at 1%, you're not stuck. For most early‑stage companies, 3–5% is realistic. Here's why most pages underperform and what to change to move into the 3–5% range — without a full redesign.

  7. The Pricing Mistakes That Quietly Kill Startup Growth (From a CMO's Perspective)

    Published: April 17, 2026 — 20 min read — Category: Conversion & Pricing

    Topic: Pricing & Monetization

    Pricing isn't a finance exercise to revisit before the next funding round — it's a core growth system. Here are the 10 pricing mistakes that quietly erode startup growth, and how to fix them with data, strategy, and structured experimentation.