Demand & Channels — AAJ Marketing Blog

Where will customers actually come from? Practical guides to paid ads, ABM, social, and channel orchestration for startups — built on one principle: two channels done properly beat six done halfway.

Related free tools: Startup Marketing Plan (channel scorecard)

Articles

  1. Dark Social: Where B2B Demand Actually Happens Now (2026 Guide)

    Published: July 17, 2026 — 14 min read — Category: Demand & Channels

    Most B2B buying conversations now happen where analytics can't see — Slack DMs, private communities, forwarded links. What dark social is, why gated content stopped working, and a 90-day playbook for creating demand in untrackable channels.

  2. How to Do ABM as a Startup (Without Enterprise Budgets, Tools, or Teams)

    Published: April 22, 2026 — 18 min read — Category: Demand & Channels

    You don't need a giant sales team or a seven‑figure tech stack to run Account‑Based Marketing. A pragmatic, startup‑friendly approach to ABM — from defining your ICP to running your first 1:1 plays without over‑engineering anything.

  3. How Early‑Stage Startups Should Use Digital Ads: A Practical Guide to Meta, Google, TikTok & X

    Published: April 10, 2026 — 24 min read — Category: Demand & Channels

    Digital ads can shorten the feedback loop between 'we have an idea' and 'the market is paying for this.' Learn how to use ads as a learning and growth tool rather than just a spend channel.

  4. Beyond the Buzzword: Why Omnichannel is the New Standard for Growth

    Published: February 1, 2026 — 12 min read — Category: Demand & Channels

    Your customers don't live in a vacuum—they live in the 'in-between.' Learn why consistency across every touchpoint isn't just a preference, it's a competitive requirement.

  5. Beyond the Feed: Crafting a Social Media Strategy That Drives Real Business Results

    Published: December 29, 2025 — 10 min read — Category: Demand & Channels

    Struggling with social media ROI? Learn how to craft a strategy for business that delivers real results, including platform selection, content planning, and engagement tips.